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There is nothing in this that we have not seen discussed several times at WebmasterWorld. But the article obviously builds on personal experiences and a genuine knowledge about Google. I definitely believe that Google should take articles like that in a large mainstream media company very seriously.
A classic example of journalese padding: reads nicely; you feel better informed; fills a page, and says...er...well nothing really. But we all enjoyed it ;)
It's interesting. It's a definite red flag for Google, and they should pay attention.
The journalist recognizes that Google's attraction is one of branding, and that his own laziness prevents him from switching to another search engine. Even though he feels dissatisified with the Google experience, and expresses that it used to be better years before, he still can't get past his inertia to try something else.
This is a customer on the edge of defecting.
Additionally, this journalist perceives Froogle and Book Search as commercial, rather than Search, ventures, and in his mind devalues them.
He seems to have had some vision of Google being pure, but now is overly commercial. To me, Google is the same, with the same focus as ever. It's not unreasonable for them to turn a buck- Google deserves it.
I find this journalist's article disturbing. It speaks less about Google and reams about the journalist; his inability to be an early adopter, his laziness, his midlife crisis... The list goes on.
Psst. Psst. Hey bud!
Are you truly Joe Surfer?
[edited by: martinibuster at 4:10 pm (utc) on Dec. 21, 2003]
MartiniBuster - great post.
|The journalist recognizes that Google's attraction is one of branding |
This could be Google's eventual downfall - what the marketing gurus call 'loss of cool.'
I think google deserve more than just praise, for me personally they have given me exactly what i want, good results. i guess there had to come a time when things have become alot more commercial but in looking for a un commercial related search it still is fantastic in my view.
At least they are always looking to improve their algorithm and TRY to make it better for both the public, advertisers and webmasters. Its a hard juggling act...
To me, less Google is mentioned in the mainstream, the better. Let 'em do their work :)
|I think google deserve more than just praise, for me personally they have given me exactly what i want, good results |
Sad that the recent algo change has downgraded the quality of the results.
Don't get me wrong, its still good, but it has taken a step back on the test phrases that I monitor.
For many phrases now, Teoma and Alltheweb are producing better results. Of course, YMMV, and Is till start with Google, but I find myself switching to the others far more often these days.
If they try to live off the branding for too long, they are taking a big risk.
One point what the journalist has mentioned in no few words is the obsession with Google, I think not only him but everybody in this forum has become totally obsessed with Google. We eat Google, drink Google and sleep Google. Our life is some how now dictated by Google. May be because Google has become our sole bread earner. But now the question is how do we get rid of this addiction to Google. Not only do we search for our KWs on the main www, but also seek many other ways of getting results we want in www2, www3, www-in, -nonsense etc.
And thank Brett for providing this forum, it has become a place where we can talk about this addiction and try to minimize the impact and relax ourselves especially after Florida.
>This could be Google's eventual downfall -
>what the marketing gurus call 'loss of cool.'
Google may be very close to their second major disruptive event which Malcolm Gladwell calls "The Tipping Point" in his book of the same name.
The first time they "tipped" was when Altavista went "wonky" and became useless for finding anything of interest to ordinary searchers.
This second event may well turn it all back and an epidemic in reverse may cause millions of people to be "cured" of their Google Addiction within a very short time frame.
Or, as time goes by, people may find that this whole time we've been working on infrastructure and algorithm improvements that will make search even better. :)
"people may find that this whole time we've been working on infrastructure and algorithm improvements that will make search even better."
I sincerely hope so. The BBC guy has a very valid point :(
>>Or, as time goes by
This is the internet, Google won't get much time. Search hasn't gotten any better. There are certainly no measurable improvements. What people are now noticing is mediocrity. Mediocre search results, a less than mediocre price comparison search and a penchant for pushing mediocre "services" as something innovative.
The perception is that in the rush to introduce services that can easily be monetized, Google dropped the ball on search. The reporter will overcome intertia. Funny thing about inertia, yes, objects (much like people) tend to stay at rest, but once they get moving, they tend to stay moving. How long is Google willing to gamble that people will accept mediocrity? Mediocrity doesn't engender loyalty and it may serve as the impetus for people to move on...
I've seen half a dozen headlines by the media that came straight from the Google PR dept.
Google rejecting ads from dodgy online pharmacies [taipeitimes.com]
Actually, google said they would be hiring a third party service to screen ads in the future. Yahoo! and Overture have been rejecting ads. The headline could have accurately read:
Google dragging feet on illegal pharmacies
The list goes on.
In marketing terms, loss of 'cool' can lead to disaster for a business that has previously relied on its 'cool'.
If you are perceived as being 'cool' - keep it, keep it, keep it! But you've blown it!
A Beeb reporter hints at losing confidence - why? - a sense of it being too commercial? Or is it a sense that you're no longer the genius Internet wizard geeks we grew to love: but mere money spinners? Or is it a feeling that despite the beautiful simplicity of your pages, and almost instant results - you're finally cashing in?
It's Shakespeare's 'bubble reputation' - so easily pricked.
[edited by: superscript at 8:34 pm (utc) on Dec. 21, 2003]
I think within a few years google will go down if they keep on bringing updates such as the florida update.
They should really listen to all the webmasters and take note of whats gone wrong?
>working on infrastructure and algorithm improvements
>that will make search even better. :)
One can only hope. The interim results do not look good in several important technical areas.
Remember that Motorola was working very hard on improving their analog cellular technology when Nokia cleaned their digital clock and IBM was just a little bit late to the personal computer party. Xerox is legendary for their call on the graphical user interface and pointing device and there are plenty of additional examples.
Doing something is one thing. Doing the right thing may be something else entirely.
I, for one, hope that Google is doing the right thing and that it will become apparent soon. I just don't see it yet and I sincerely hope that the fate of Altavista will not be their fate.
I found it surprising that the deskbar is supposedly so popular. I dl'ed it when I first read about it here, didn't see how it made things any easier, hid it and had totally forgotten about the thing. That article reminded me... I need to uninstall it.
|I found it surprising that the deskbar is supposedly so popular |
Yup - gone from my computers too. Of little use to those without a permanent connection, and for someone with a permanent connection - what's the point? - I just hit the Favourites link as before.
What was the point of the deskbar? I have Google as the homepage on all the browsers... I just hit "home" if I want to search on Google. I suppose if you have a different homepage then it might be helpful but why not just hit favourites instead? I just uninstalled it but it needs a restart to finish. Later.
On topic: the article, even though it doesn't really say much, is part of a recent trend. People are starting to clue into the fact that Google isn't god, and one can't find answers to everything on the internet... even using a quite decent SE like Google. The net still isn't a replacement for a good University reference library.
|People are starting to clue into the fact that Google isn't god |
No - people are clueing into the fact that Google isn't cool any more. That's the problem.
p.s. God is usually capitalised, at least in preference to Google.
[edited by: superscript at 9:53 pm (utc) on Dec. 21, 2003]
Here's another media distortion:
Google Tracks Packages [informationweek.com]
Google doesn't track packages.
Some folks have been scraping Fedex for years without anyone writing about it.;)
I know Bill reasonably well and I can tell you that he loves doing things differently. I think he's probably bored of doing the same thing day in day out for the last few years. Can't blame him really, as I ofetn feel the same way myself. He loves the web, Google and generally helping people use the Internet. Being a 'journo' will be another driving factor - they just hate old news don't they!
I imagine 2004 will be a hugely successful year for Google, like it or not!
Besides, BBC are like snails compared to Google!
Imho, as the net user numbers sky-rocketed over the last few years, Google was very much part of the myth that anything could be found on the internet. If some people found Google cool, it was only because it fostered a misguided belief that all human knowledge could be ferreted out if you only knew the right search terms. If people are becoming disenchanted with Google, a big part of it is that they beginning to realize how much online info is pure junk, and how much important info isn't there. Google is as good as Ink, AV, and ATW, and they all find a lot of junk very efficiently.
ps: I capitalize Jah and keep lower case for generic terms.
GoogleGuy writes: "people may find that this whole time we've been working on infrastructure and algorithm improvements that will make search even better"
A baker knows you don't rush the cake. A half-baked cake is not very good. Let it cook fully before you present it.
The results of Florida seem to need a little more 'cooking' before I'll call them better but I'm confident that Google is still cooking and will present more better tasting products.
Google is still 'cool' for me!
I think that the 'Florida' update got many SEOs angry by Google (Why? Because that is the occupation they do, if Google doesn't do good, they will start to loose some $$$), which now, has lead to the cause that the SEOs are starting to say that "Google is loosing its cool" , I actually think "Google is getting its cool back" after the florida update.
[edited by: sidyadav at 11:27 pm (utc) on Dec. 21, 2003]
Sid, I've got to totally disagree with you. Long before I became a webmaster I used Google almost exclusively for research within the I.T. industry as part of doing my job - as did my peers. Long before I discovered WW I was moaning to anyone who would listen, and some who wouldn't, about G's search results becoming increasingly irrelevant for my needs. But like most people outside of the web industry, I was blissfully unaware that there were a multitude of other options available.
Even now, researching a new project, I'm utterly dismayed at the absolute rubbish that is being thrown up as supposed relevant material - but this is all relative to what I recall the results being like in days gone by. On the one hand I should be encouraged as my new site should do very well if good quality information is proving this hard to come by. On the other hand I still have to learn how to spam my new site to the top of the SERPS to take advantage of this.
My feelings that Google is anything but 'cool' right now has nothing to do with SEO. I use the Internet too, you know?
always tough being #1 in an industry. Do you
-act proactively to change your product (to anticipate challenges from competitors)& maybe screw up
-act reactively to challenges(& maybe wait to long)
|Or, as time goes by, people may find that this whole time we've been working on infrastructure and algorithm improvements that will make search even better. :) |
I truly hope so - Time will tell.
|My feelings that Google is anything but 'cool' |
If you mean "not cool" as in producing "bad results" and anything but cool as in the "design", "features" and the "was-before-algorithm", why do you use it?
AllTheWeb, according to your needs has a good "design", "features","is-now-algorithm" and is "cool" - as in good results.
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