We do advertising on our site for various inviduals in this format...
Our clients then promote their own "page" on our site as they see fit.
If they cancel their account, the URL remains active, and is replaced by a generic "sorry, they've left" page, but the headers are not changed to 404.
It just occured to me that there are probably lots of incoming links pointing to old clients who have canceled...
I did a search on Google for "oursite.com/ads/" and found over 100 links pointing to old clients who are now gone.
Our site uses PHP, so it would be easy to do a 301 redirect and point all of the missing clients to our homepage... however, I want to take advantage of all of this wasted PageRank!
Here's my question:
Will a 301 actually cause that "wasted" pagerank from all of these orphan links to get "transferred" to our homepage?
OR, would it be better to use PHP and pop a simple page in there with a single link to our homepage?
Or in the post-florida world would it be better to pop a site map in there and try to distribute the pagerank to the entire site equally?
Any ideas here would be greatly appreciated!