| 1:14 am on Dec 4, 2003 (gmt 0)|
Indeed it does. I used a specific keyword of mine in some anchor texts and I get so much of traffic from that keyword that I can't tell. I get over 10k uniques because of that Anchor Text. Works for me.
| 1:19 am on Dec 4, 2003 (gmt 0)|
Nobody ever said anchor text didn't matter. It has only been suggested that it has been reduced in importance. The SERP "miserable failure" is *extremely* non-competitive. Companies don't hire SEOs to get their site to #1 for that SERP. Nor do amateur webmasters want to do well for that search. This is why it worked in this case.
| 1:23 am on Dec 4, 2003 (gmt 0)|
See also the KW "Exit".
Adult sites typically have "Enter" & "Exit" links on their warning pages, with the latter linking to Yahoo, Google, Disney, MSN.
Adding to rfgdxm1, if there's little competition for a for word the SERPs tend to correlate very closely with the anchor text.
Almost identical to a search for "exit".
[edited by: oodlum at 1:35 am (utc) on Dec. 4, 2003]
| 1:31 am on Dec 4, 2003 (gmt 0)|
Good point. It would be better to find a more popular term though. That would show if the anchor text outweighs the Title, etc (which I doubt). A real test would be to optimize a page and put miserable failure in the title, H1 tag, etc. I'm sure you could take over no.1 spot
| 2:50 am on Dec 4, 2003 (gmt 0)|
google "click here", the most common anchor text there is but doesn't appear on adobe's page.
| 3:19 am on Dec 4, 2003 (gmt 0)|
claustic: many sites have pdf files with a note "click here" to download acrobot reader ..
| 4:35 am on Dec 4, 2003 (gmt 0)|
|claustic: many sites have pdf files with a note "click here" to download acrobot reader .. |
ah, that was my point
| 5:18 am on Dec 4, 2003 (gmt 0)|
OOPs, after effects of google on me
| 5:31 am on Dec 4, 2003 (gmt 0)|
|Does anchor text really matter? |
No, not really. Just make it enticing and relevant for a person to click on. It's that simple!
| 6:29 am on Dec 4, 2003 (gmt 0)|
I am absolutely sure OOP only applies to commerical terms I.E. compound phraises that one can buy ad-words with. You can not buy "miserable failure" on ad-words, unlike many popular adult, commercial, etc. themed phraises like example "car insurance". Anchor bomb OOP is being applied only to ad-word phraises.
| 6:33 am on Dec 4, 2003 (gmt 0)|
|phraises that one can buy ad-words with |
As far as I know, you can bid on any keyword or phrase you like with AdWords.
| 7:32 am on Dec 4, 2003 (gmt 0)|