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Does anchor text really matter?
finally, proof!
danieljean

10+ Year Member



 
Msg#: 20296 posted 9:26 pm on Dec 3, 2003 (gmt 0)

Someone suggested I G "miserable failure"

With the quotes, an article with the text in it is #1. #2 comes in at #1 if you remove the quotes.

And what is this? Try it out for yourself.

It took me a while, but I finally uncovered the plot: some people are "Google bombing" the whitehouse's GWB biography by linking to it from the words "miserable failure"

Now, I know, I'm just a newbie, and talking politics could start a flame war. Please, please, pretty please: I just wanted to make a point about anchor text. (I also didn't say I agreed or disagreed with this campaign, and invite you to keep those thoughts to yourself too).

Does this finally put the debate about anchor text at rest?

 

nakulgoyal

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 20296 posted 1:14 am on Dec 4, 2003 (gmt 0)

Indeed it does. I used a specific keyword of mine in some anchor texts and I get so much of traffic from that keyword that I can't tell. I get over 10k uniques because of that Anchor Text. Works for me.

rfgdxm1

WebmasterWorld Senior Member rfgdxm1 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 20296 posted 1:19 am on Dec 4, 2003 (gmt 0)

Nobody ever said anchor text didn't matter. It has only been suggested that it has been reduced in importance. The SERP "miserable failure" is *extremely* non-competitive. Companies don't hire SEOs to get their site to #1 for that SERP. Nor do amateur webmasters want to do well for that search. This is why it worked in this case.

oodlum

10+ Year Member



 
Msg#: 20296 posted 1:23 am on Dec 4, 2003 (gmt 0)

See also the KW "Exit".

Adult sites typically have "Enter" & "Exit" links on their warning pages, with the latter linking to Yahoo, Google, Disney, MSN.

Adding to rfgdxm1, if there's little competition for a for word the SERPs tend to correlate very closely with the anchor text.

see: allinanchor:exit

Almost identical to a search for "exit".

[edited by: oodlum at 1:35 am (utc) on Dec. 4, 2003]

wellzy

10+ Year Member



 
Msg#: 20296 posted 1:31 am on Dec 4, 2003 (gmt 0)

Good point. It would be better to find a more popular term though. That would show if the anchor text outweighs the Title, etc (which I doubt). A real test would be to optimize a page and put miserable failure in the title, H1 tag, etc. I'm sure you could take over no.1 spot

caustic

10+ Year Member



 
Msg#: 20296 posted 2:50 am on Dec 4, 2003 (gmt 0)

google "click here", the most common anchor text there is but doesn't appear on adobe's page.

seofreak

10+ Year Member



 
Msg#: 20296 posted 3:19 am on Dec 4, 2003 (gmt 0)

claustic: many sites have pdf files with a note "click here" to download acrobot reader ..

caustic

10+ Year Member



 
Msg#: 20296 posted 4:35 am on Dec 4, 2003 (gmt 0)

claustic: many sites have pdf files with a note "click here" to download acrobot reader ..

ah, that was my point

seofreak

10+ Year Member



 
Msg#: 20296 posted 5:18 am on Dec 4, 2003 (gmt 0)

OOPs, after effects of google on me

Dave_Hawley



 
Msg#: 20296 posted 5:31 am on Dec 4, 2003 (gmt 0)

Does anchor text really matter?

No, not really. Just make it enticing and relevant for a person to click on. It's that simple!

Dave

anime_otaku

10+ Year Member



 
Msg#: 20296 posted 6:29 am on Dec 4, 2003 (gmt 0)

I am absolutely sure OOP only applies to commerical terms I.E. compound phraises that one can buy ad-words with. You can not buy "miserable failure" on ad-words, unlike many popular adult, commercial, etc. themed phraises like example "car insurance". Anchor bomb OOP is being applied only to ad-word phraises.

Dave_Hawley



 
Msg#: 20296 posted 6:33 am on Dec 4, 2003 (gmt 0)

phraises that one can buy ad-words with

As far as I know, you can bid on any keyword or phrase you like with AdWords.

Dave

seofreak

10+ Year Member



 
Msg#: 20296 posted 7:32 am on Dec 4, 2003 (gmt 0)

yaanywordyoulike

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