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Successful Site in 12 Months with Google Alone
26 steps to 15k a day. |
feeder
#:203413
| 8:24 pm on Feb. 3, 2002 (utc 0) |
Thanks a million Brett. Class. Webmasterworld: best board on the net.
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brotherhood of LAN
#:203414
| 10:04 pm on Feb. 3, 2002 (utc 0) |
excellent post, as mentioned once or twice ;) Brett, consider that someone has followed your guidelines and has a site with 10-15K page loads a day Perhaps you could write a 'small' article about "sustaining" a site? i.e. the thing I have most in mind is $$$ Im not looking to make extortinate amounts from my content, but thats what my site is all about....content I break even with the rev i get from a well known 3rd party banner ad server Just thought you could share your pearls of wisdom in regards to "sustainability" :) Thanks for the above info
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ken_b
#:203415
| 11:14 pm on Feb. 3, 2002 (utc 0) |
Brett_Tabke; Thank you for so succintly pointing out to me just how thoughly off track I've been ..... :)
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Dim
#:203416
| 11:52 pm on Feb. 3, 2002 (utc 0) |
Sorry for probable bugs in my English (I'm Russian). Join to the rest: excellent as usual. Thanks, Brett. I've only one question to ask.
>>J) Submit
Submit the root to: Google, Fast...
A few months ago I've read somewhere (sorry, can't remember exactly for sure) the opinion - you AREn't to submit a site to G. (more - this could hurt you!) - you are to take care about DMOZ instead, and G.'d take care about your site after this. What do you think about this? Thank you.
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ScottM
#:203417
| 12:38 am on Feb. 4, 2002 (utc 0) |
Brett, As usual you have defined it well. I can vouch for this, as I have the NUMBER 1 listing in google for many of my search terms. It took 8 months. BUT, the last 4 were the important ones....that's when I found this website. Not only am I number one, but I'm getting e-mails REQUESTING my rates to advertise on my site! An item to consider when you are looking to get advertisors is a 'trade'. By this I mean: "I'll advertise for you if you give me this product/service for free." It works well for them because it shows you are interested in their product/service. I don't mean to go off on a tangent....but these 26 steps not only work for a business, but for a hobby site as well, and the perks are pretty nice. 26 steps, and Google loves you:>) Well done Brett!
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Jill
#:203418
| 1:05 am on Feb. 4, 2002 (utc 0) |
Thanks, Brett! As always we can depend on you and the rest of the long time members to set a clear path for us. Very much appreciated!
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Juzzi
#:203419
| 3:37 am on Feb. 4, 2002 (utc 0) |
Brett, I would like to ask a question if I may. I have a site with thousands of quality content pages, which all rank well in google. I use subdomains and do a lot of cross linking. The site also has a lot of frames pages that link out to various affiliate sites,- obviously these pages have no content. Does every page on the site need to have quality content and do non quality content pages have a negative effect on PR?
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Brett_Tabke
#:203420
| 3:51 am on Feb. 4, 2002 (utc 0) |
>I use subdomains and do a lot of cross linking. Sounds like a good recipe for future disaster. I don't think you should use 3rd level subdomains today. They'll be at least a dozen counter responses to the following :-) -engines loath 3th level subdomains. You have to be a pretty big site to sustain 3rd level domain.
-some engines have been known to ban hosts with 3rd level domains for no other reason than they are 3rd level domains.
-stick to domain.com and www.domain.com and that's it.
-if you have 3rd level domains, get rid of them. The amount of spam that flows from 3rd level domains have turned them into the pariah of se's. Wild card dns, round robin dns, and virtual hosted sites have made 3rd levelers a lost cause for se's to attempt to sort it (even if innocent, they call 3 levelers "dns spam" in almost any and all forms). So they do what they always do, they draw large brush strokes to get rid of them. It's hard to sort out goodguy.domain.com from badguy.domain.com, but it is very easy to say "delete *.domain.com". Only Google seems to deal with them properly for the most part. They are dealt with as separate domains. The value today of 3rd level domains is less than zero. If you are _not_ doing 5k or more a day in se referrals now, nuke 'em. Lastly, don't use frames. SE's don't care for frames and don't index them properly. Every study on useability of frames show a wide segment of users don't care for them, don't understand them, or consider a site "broken" that uses them. They are chopping 30-50% of your page views right off the top before the word go. People see frames and hit the back button. >every page quality content Not every page. Sure you are going to have some traditional mandatory pages (contacts, about, generic info, sign ups, resources, and a few index pages that are navigational only...etc). I'd keep those under a dozen.
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lawman
#:203421
| 4:04 am on Feb. 4, 2002 (utc 0) |
I'm in the beginning stages of creating a sister site to my present site. I'll probably use the same guy I used to design the original. I'm emailing him the URL to this thread! Lawman
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greektomi
#:203422
| 4:04 am on Feb. 4, 2002 (utc 0) |
W) Friends and Family
Networking is critical to the success of a site. This is where all that time you spend in forums will pay off. Here's the catch-22 about forums: lurking is useless. The value of a forum is in the interaction with your fellow colleagues and cohorts. You learn long term by the interaction - not by just reading. 1 down 25 to go thanks Brett and Crew. I have been reading here everyday for about 6 months god knows how many of "us" are out there. You're posts have been invaluable as I have been setting up my first site. I figure this would be a good time to come out of the closet. :) learnin' the ABC's; Greektomi
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DrCool
#:203423
| 4:33 am on Feb. 4, 2002 (utc 0) |
Once again, Brett shows why this board is the most valuable webmaster tool in the web, bar none. Thanks Brett.
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Deano
#:203424
| 10:18 am on Feb. 4, 2002 (utc 0) |
Excellent reading, for new guys learning this SEO stuff like me this forum is proving to be gold dust. --- Deano
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vitaplease
#:203425
| 10:49 am on Feb. 4, 2002 (utc 0) |
Very informative Brett.
I do not dare to ask but after the A-to-Z of Do's; the A-to-Z of absolute Dont's for Google?
(We all are over enthousiasic to try everything). I sense throughout several of your threads the importance of an outbound link towards an authority (authorative high-ranking page) on every page. In general this is realistic because it shows the openness of this page and the strength of its authority in not being afraid to lead away towards (quality) others. It would be interesting to see theory or proof of this set-up. Any ideas? :)In my identity crisis; Am I a hub or an authority? This leans towards an inbetween.
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sarkye
#:203426
| 11:35 am on Feb. 4, 2002 (utc 0) |
does document weight *include* dependancies, or not?
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kapow
#:203427
| 11:53 am on Feb. 4, 2002 (utc 0) |
Thankyou Brett. Yet another awesome post on WebmasterWorld ;) > build at least a 100 page site.
How important is 100 pages, say compared to 70 or 30?
As a Designer/Manager for about 20 sites, I wish I could get my clients to write but they don't have the time and can't afford for me to write another 70 pages for them. > Keyword domains are out .
I see a lot of keyword domains listed highly on Google.
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Mike_Mackin
#:203428
| 12:29 pm on Feb. 4, 2002 (utc 0) |
>As a Designer/Manager for about 20 sites, I wish I could get my clients to write but they don't have the time and can't afford for me to write another 70 pages for them. Have them give you their press releases and build an archive. The KWs in them will amaze you.
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ggrot
#:203429
| 1:07 pm on Feb. 4, 2002 (utc 0) |
Brett, I think you forget to mention (or you simply ran out of letters) an initial comprehensive keyword research step. I generally break out a spreadsheet (as well as some automated tools that speed things up) and start dropping in keywords and other information on each, such as overture tool results, number of competing directory sites in msn(looksmart) and yahoo, PR of the top sites under google, overture top 3 bids, etc. When you are starting out, you may not be able to put a page up for every keyword. For the more competitive keywords, you'll need to wait for your site to grow before you can realistically expect to target them. I find it more valuable to target the ones on which I will likely get top rankings. You'll drive more traffic in the beginning and begin to build those incoming links from people who found the site useful. You can also choose your descriptions/titles better for the directory submissions, although it takes a little practice on getting large numbers of keywords to sound normal in a description. As the site grows, you can refer back to this keyword list, and even update it if you would like, although thats not always very necessary.
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scareduck
#:203430
| 1:31 pm on Feb. 4, 2002 (utc 0) |
First, I wanted to say, "Thanks, Brett" for a great article. Our site has made many of these suggested changes already in the last month, and for the first time, we're seeing Googlebot crawls on hundreds of thousands of pages, as opposed to the tens of pages we were getting. The good news, if there was any, was that the relatively small number of pages we had in Google had excellent pagerank. But on the subject of virtual servers:
>any one could tell a virtual server to a dedicated server Not virtual "server" but rather virtual "host" where many domains are on the same ip address. Some spiders have historically had a hard time with http 1.1 and have not used "domain" http headers. There are also se's that run their own dns servers and are fraught with slow updates. eg: I don't trust them to get it right 100% of the time. It's not worth the risk.
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Er, which ones? We never see this problem with Google, and I can't think of another spider that does. Our site does many, many cobranded versions of our main site, all operating out of the same IPs. Given IP address space is slowly evaporating, this strikes me as really bad advice from a purely ecological point of view.
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ciml
#:203431
| 1:49 pm on Feb. 4, 2002 (utc 0) |
Brett; probably the best article since Search Engine Theme Pryamids. Our staff shall be reading it. The only thing that I'd add is "always think about link text". When the TITLE, BODY text and inbound link text of a page match, nice things happen in Google. rjohara, as well as the specific point about linkrot, you bring up the (IMO much undervalued) topic of learning from non-SEOs. People who understand what makes the Web tick in general tend to do well with the algo's of tomorrow. I'm intrigued by the '3rd level subdomains' comments. I believe that (in Google) the dangers are just as great when linking between mydomain.com and myotherdomain.com Of course this is still the matter of much research and debate, and how to avoid a "loose affiliation" penalty will in time be part of the "Successful Site..." approach. Calum
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engine
#:203432
| 9:37 pm on Feb. 4, 2002 (utc 0) |
Thread continued here http://www.webmasterworld.com/forum3/2021.htm
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| This 50 message thread spans 2 pages: < < 50 ( 1 [2] ) |
