I searched for "ampersand in title" on this site's search function, and only found 1 occurrance. The poster asked and re-asked the question, but it was never answered.
As an example (not real) - "Y & Z Market" Let's say that a company has always used, and always been known as "Y & Z Market". Is this at all problematic as a Title tag with Google? What about "Y&Z Market?
In the title, would "Y and Z Market" be better? Is the Google spider smart enough to equate these 3 options? Or would they appear as different companies?
What about as a URL? Would "www.y-and-z-market.com" be the best choice? If not, what WOULD be the best choice? I believe that "www.y&z-market" is a no-no. What about "www.y-&-z-market.com"? If everybody had always known them as "Y & Z Market", it seems that one would wish to come as close to that as possible, in both URL and Title tag. N'est ce pas?
I would love to hear from anyone who may have wrestled with this before.
I went through the same problem and tryed lots of different combos. I am probably wrong but I think that Y & Z Market is treated the same as Y and Z Market. I don't know how Y&Z i'd guess that it would be treated maybe as one word?