America Online, Inc., the world's leading interactive services company, and Google, developer of the award-winning Google search engine, today announced an expanded multi-year alliance for AOL(R) Search that will bring members search results from the industry-leading Google search engine as well as Google's highly relevant sponsored links. America Online today also announced a series of enhancements to AOL Search to provide a more intuitive search experience.
New Features in AOL Search
America Online also announced a variety of improved search capabilities. The new, enhanced AOL Search is an integral part of the AOL(R) and AOL(R) for Broadband services, including the latest version, AOL(R) 9.0 Optimized. AOL Search delivers Google search results plus a powerful layer of uniquely relevant, timely, localized content and programming from across the AOL service. This value-add layer is programmed by AOL Search editors to provide a smarter and more intuitive online search experience to help AOL members find what they are looking for faster and more easily.
>>AOL - UP assuming that they were able to use Yahoo and Inktomi as leverage in this Google deal
gniland, who else is there that AOL could have have gone with? It kind of looks like Yahoo is intending to be a serious challenge to AOL, wouldn't that give Google a bit of negotiating leverage rather than the other way around?
Marcia - AOL and Yahoo are both portals and can be viewed as competition. IMHO I don't think they are. The reason why AOL has big traffic is because there are and will always be alot of inexperienced interent users who log into their AOL accounts and listen to "You've Got Mail". (I am always amazed at business conferences by the number of times I hear that sound.)
I think AOL has alot of traffic that can not be easily stolen since it comes from the AOL program and not a browser. Therefore they can use Inktomi or Google depending on who gives them the most kickbacks.
Msg#: 17461 posted 10:18 pm on Oct 7, 2003 (gmt 0)
Mutual profitability through AdSense was also discussed with this agreement as well, and it appears they will be expanding this further (they had been using some AdSense as part of a two month trial). [webmasterworld.com...]