Hey folks, sorry if I posted this in the wrong area.
I was working on some optimization for a client of mine and I did a search for "steel widgets" to check out some client sites and meta tags, titles, etc. I noticed that in the few pages I checked, google was indeed using meta discriptions in the SERP. However, for one of the results, the SERP description read:
"Olympia steel widgets manufactures and sells custom and prefabricated etc etc..."
but the acutal meta description on the site's source code was:
"Olympia manufactures and sells custom and prefabricated etc etc"
Why did the SERP description insert an instance of the search phrase? Am I going crazy here?
If the search terms are related to the meta description text, Google does sometimes use that text in its SERPS. (Exactly, word for word, even if that text appears nowhere on the Web.) It does this for several keywords on my pages.