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www.brandkeyword.com
Can Google read this keyword?
sachac




msg:188234
 6:47 pm on Sep 27, 2003 (gmt 0)

Can Google read the keyword in www.brandkeyword.com? Is it better to have www.brand-keyword.com?

 

ciml




msg:188235
 8:02 pm on Sep 27, 2003 (gmt 0)

www.brandkeyword.com only matches for www, brandkeyword, and com, so it's no use for brand, except that people are very slightly more likely to link to you as "Brand Keyword".

www.brand-keyword.com does match brand and keyword, but the difference is too small to worry about IMO. Yes, you might get some links for www.brand-keyword.com but I wouldn't worry about that any more.

NFFC




msg:188236
 8:15 pm on Sep 27, 2003 (gmt 0)

>Can Google read the keyword in www.brandkeyword.com

Yes.

Look at adwords, play about with safe search.

rfgdxm1




msg:188237
 8:53 pm on Sep 27, 2003 (gmt 0)

>Yes.

>Look at adwords, play about with safe search.

Have any proof this applies with the ordinary algo? AFAIK, if you are brandwidgets.com, this won't give you any boost for a search on just "widgets."

caustic




msg:188238
 9:04 pm on Sep 27, 2003 (gmt 0)

Google treats the hyphen as a space: search for cocacola and coca cola; it shows the hyphenated words bolded in the second instance. The only benefit is when the url is anchor text in a backlink: <a href="www.brand-keyword.com">www.brand-keyword.com</a>

NFFC




msg:188239
 9:11 pm on Sep 27, 2003 (gmt 0)

>if you are brandwidgets.com, this won't give you any boost for a search on just "widgets."

Are you saying that brand-widgets.com gets a boost?

heini




msg:188240
 9:24 pm on Sep 27, 2003 (gmt 0)

On a search for "keywordinfo" I got serps dominated by "keyword info", even highlighted in cache pages.

rfgdxm1




msg:188241
 9:31 pm on Sep 27, 2003 (gmt 0)

>Are you saying that brand-widgets.com gets a boost?

Yes. It seems clear to me Google does give a boost for keyword in domain name. It isn't just all anchor text.

rfgdxm1




msg:188242
 9:33 pm on Sep 27, 2003 (gmt 0)

>On a search for "keywordinfo" I got serps dominated by "keyword info", even highlighted in cache pages.

Do you mean that as a literal search for "keywordinfo?" I just ran this, and none are pages with "keyword info." And only 34 matches for "keywordinfo."

patrol




msg:188243
 9:34 pm on Sep 27, 2003 (gmt 0)

outside the web people speak and write "brand keyword"
Every brand name must stand alone as a seperated word. In the domain it must be brand-keyword.com, because the recognisation is better and natural. brandkeyword.com is wrong writing and only for the web because much people type in their browser one word after the other without hyphen. For every brand its usefull to have both writings, in the real world "brand keyword", but as email and web adress "brandkeyword.com". For the singular search at keyword "brand-keyword.com" is better too.

David Miller is the ceo of brand keyword

his email: david.miller@brandkeyword.com
his web adress: www.brandkeyword.com
and his products are best found at: www.brand-keyword.com

heini




msg:188244
 9:43 pm on Sep 27, 2003 (gmt 0)

>literal
keyword as a placeholder.

rfgdxm1




msg:188245
 9:52 pm on Sep 27, 2003 (gmt 0)

Stickymail some examples heini. All that I tried didn't work.

caustic




msg:188246
 9:54 pm on Sep 27, 2003 (gmt 0)

The href is not read as content. That's why a search for "click here" does not show www.clickhere.com in the first 500 results. The benefit is when people typically link to a site with the url as the anchor text.

Try searching for searchengineoptimization
compared to search-engine-optimization
compared to search engine optimization

NFFC




msg:188247
 9:57 pm on Sep 27, 2003 (gmt 0)

After a few stickies I feel a need to clarify my view:

>Can Google read the keyword in www.brandkeyword.com?

Yes.

>Is it better to have www.brand-keyword.com?

Yes.

patrol




msg:188248
 10:06 pm on Sep 27, 2003 (gmt 0)

another good example

what will be better?

brandsearchengineoptimisation.com
or
brand-search-engine-optimisation.com

the hyphenated wins, in germany we know this since years. In US You came a little later on that:-)

rfgdxm1




msg:188249
 10:43 pm on Sep 27, 2003 (gmt 0)

One thing NFFC. Certainly Google could read the keyword in brandkeyword.com. The open question is: are they actually doing this? My belief is that they aren't for ranking purposes. One problem with this idea is any such attempt at such parsing could lead to undesirable results. For example, if someone is rugrats.TLD, if Google parsed that as "rug" and "rats", and the site were coming up for those individual searches because of the domain name, this would be bad results.

heini




msg:188250
 10:48 pm on Sep 27, 2003 (gmt 0)

Linguistic intelligence is needed for that, and Google is certainly playing with it. One of the implementations is the Spell Checker.

rfgdxm1




msg:188251
 11:17 pm on Sep 27, 2003 (gmt 0)

Certainly with linguistic intelligence analysis Google could in many cases identify keywords embedded in domain names. The question is whether they'd see this a something worth the effort to factor into the algo for ranking sites? I haven't seen any evidence that Google currently is doing this.

ThomasB




msg:188252
 11:44 am on Sep 28, 2003 (gmt 0)

I think they already have the power to identify the keyword in "brandkeyword.com" but I think it won't be used for improving rankings as these pages are as relevant as domains with "-" in it.

imho the "-" is nower days a standard for composed domain names. ( widgets-orlando.com or even sergey-brin.com ) Only if the standard changes it might have effect on the serps.

John_Caius




msg:188253
 1:00 pm on Sep 28, 2003 (gmt 0)

It depends on whether you want traffic from Google or from people typing in the domain name. If the traffic comes only from clicking on links, you could have www.asrhiauasdflbasgbaslkdgb.com and there'd be no problem. However, having a long URL or one with hyphens may cause confusion with people navigating directly to your site. If you own www.widgets-keyword.com but not www.widgetskeyword.com, you may lose a lot of high quality (direct navigation) traffic to your competitor.

Terrier




msg:188254
 1:28 pm on Sep 28, 2003 (gmt 0)

I think the answer is we all want traffic every which way.
Keep it simple and with as little room for error as possible, great to get a brand-keyword name, but not crucial. I used to sweat about getting a keyword name for my area of the market. Now I dont worry about it in fact very happy with my brand name its simple and memorable!.

pageoneresults




msg:188255
 2:33 pm on Sep 28, 2003 (gmt 0)

My previous testing ground for this used to be Yahoogle! results. Something has changed in the past 45-60 days since I last checked.

Yahoogle! would bold search terms in the URI when present. For example, if I search for brand secondary keyword, the brand in the URI would be bolded.

www.brandkeyword.com

If I searched for brand keyword, neither would be bolded.

www.brandkeyword.com

If I searched for something keyword, the keyword would be bolded in the URI...

www.brandkeyword.com

Now, if I had a www.brandkeyword1keyword2.com domain, this is where it got interesting. I could see the brand get bolded during searches and the keyword2. But, Yahoogle! would not see that keyword1 in the middle of the URI.

When hyphens were present in a URI, all terms were bolded when searched.

Summation

My research shows that the first and last words in a URI were visible, but nothing inbetween. If words were separated by hyphens, then all were visible.

Since Yahoogle! has changed its display of the SERPs, it is hard to really test this any further. After viewing Google SERPs for years, I'm convinced that lots of hyphens may hinder a campaign. Shorter URIs are always better for the user and for the spidering SE, those that are left! ;)

[edited by: pageoneresults at 4:02 pm (utc) on Sep. 28, 2003]

rfgdxm1




msg:188256
 3:20 pm on Sep 28, 2003 (gmt 0)

Following up after what pageoneresults wrote, there is a possibility that Google tries to parse domain names. However, even if they do so now, no guarantee that they will in the future. Thus, assuming the hyphen is is needed is good strategy. As for whether lots of hyphens can hurt, given domain names like this tend to be correlated with spammy sites this is risky. IOW, don't overdo it.

2_much




msg:188257
 3:47 pm on Sep 28, 2003 (gmt 0)

To me they've been turning down the weight of the domain name in the Algo for quite a while.

I have a lot of domains using everything talked about here: brandkeyword.com, brand-keyword.com, cooldomain.com

I've seen them all rank at different times.

So even if they can read, I just don't think they give it much weight. The only benefit I can see is based on how people link back. But my experience of this is that even when you have quality content, natural linkage is very slow. Therefore you have to go out there and get links, which means you can suggest to people how they link to you. Which again makes the URL less important.

rfgdxm1




msg:188258
 4:10 pm on Sep 28, 2003 (gmt 0)

>To me they've been turning down the weight of the domain name in the Algo for quite a while.

Based on numerous SERPs I have looked at, the weight on keyword in domain name is substantial if you are keyword.TLD or keyword1-keyword2.TLD. 0 or 1 hyphens with Google can give a strong edge.

vbjaeger




msg:188259
 5:00 pm on Sep 28, 2003 (gmt 0)

"To me they've been turning down the weight of the domain name in the Algo for quite a while."

I wish that were true for the keyword phrases that I watch. For instance, a site representing a new product in our industry has gone to #2 in the serps in just two months because he has a www.keywordkeywordkeyword.com domain. The search has 3.6 million results and they have only 5 backlinks. As a matter of fact 3 of the top 5 in that search all own a keywordkeywordkeyword domain with different extensions.

From my own limited experience, it seems google is relying heavily on keyword domains.

plumsauce




msg:188260
 5:22 pm on Sep 28, 2003 (gmt 0)


how about this:

search for the generic name for a
well known egg roll sauce.

the top results are for a blog theme/skin,
and a domain that was commented on in a blog
by someone using the word as a sig.

the results finally reach the actual product later on
towards the bottom of the serps.

the parked word.tld does not appear at all.
it is an active domain with a generic website.
++++

Arnett




msg:188261
 9:36 pm on Sep 28, 2003 (gmt 0)

Can Google read the keyword in www.brandkeyword.com

No. Google dropped partial keyword matching over a year ago. In other words,brandkeyword will only match for "brandkeyword" not "brand" or "keyword".

The common work-around for this is to use delimiters like "-" or "_" to separate words. Geocities pages generally rank well and their delimiter is "_". I don't know that Google has a preference for delimiters. The underscore is NOT legal in domain names so be careful. I licensed www.virtualhost.com/blue_widgets and it turned up #1 for its targeted search phrase. I had to license www.blue-widgets.com. It is only ranked #3 or #4 for the same search term.

You seem to be angling for a better "allinurl:search term" ranking. Remember that keywords in the url are not as important a ranking factor as they were before with Google. Can't hurt though. When I set up a site my consideration of api ranking is:

#1 AllInTitle
#2 AllInText
#3 AllInAnchor
#4 AllInUrl

Others may differ but by setting up my sites using the criteria order above seems to deliver the best results. What I'm saying is that there are more important factors than the use of keywords in the url that you should focus your attention on. In links Google considers both the anchor text and the hypertext:

<a href="http://www.my-keywords-here-in-the-hypertext.com">But the keywords in this anchor text carry more weight</a>

caustic




msg:188262
 2:56 am on Sep 29, 2003 (gmt 0)

The common work-around for this is to use delimiters like "-" or "_" to separate words.

True, and its a common mistake. Google doesn't recognize the underscore as a space, only the hyphen, so use hyphens for file names if you want to get the benefit of keywords from file names as anchor text.

hyphens:
[google.com...]

underscores:
[google.com...]

caustic




msg:188263
 3:06 am on Sep 29, 2003 (gmt 0)

In links Google considers both the anchor text and the hypertext:

are you sure? I was not aware Google treated html markup as content.

This 63 message thread spans 3 pages: 63 ( [1] 2 3 > >
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