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Sales Tracking & Google
jen24815




msg:49567
 5:59 pm on Sep 22, 2003 (gmt 0)

Question: I am using Hypertracker to track my ROI on ad campaigns (both PPCSE & "regular" ad buys).

I love the program, but the only thing is, I'm using their tracking URL (it is a hypertracker.com URL, not my domain URL). They have an option to use your own domain, you just create a directory for each campaign with an index file that redirects.

The question is, obviously I'm not getting any benefit from Google and other search engines for the links as it stands now. If I did the redirect using my own domain name, would the links count for much or since they redirect, would they be of little value.

I don't rely at all on free search engine traffic; I base all my projections, etc. on my paid advertising, so it's not a life or death situation, BUT if I could pick up a little free traffic (theoretically) from changing the links, I'd do so.

I guess I could always do things the hard way and go thru the log file to track referrers, but I'm so busy actually doing the work, I don't have a lot of time to do that manually - it's a lot easier using Hypertracker.

 

jeremy goodrich




msg:49568
 6:07 pm on Sep 22, 2003 (gmt 0)

imho, I would use a software that functions differently, which can accurately track both PPC & "organic" traffic to your site.

Most that track ROI, etc function in similar fashion - eg, you add a line or two of javascript to the bottom of your page that pings another server & logs the data of the visit to your site.

The whole 'redirect' setup sounds like it wouldn't be the most search engine friendly solution, as you might have read (here) several times, Google (as well as other SE's) have had problems with the indexing of redirects, both 301 & 302.

ciml




msg:49569
 6:21 pm on Sep 22, 2003 (gmt 0)

URL based tracking tools are very good for PPC tracking. IMO, 'referer' based tracking is more sensible for analysing organic traffic (including Google referrers) without disturbing the very thing that you seek to measure - traffic.

jeremy goodrich




msg:49570
 6:25 pm on Sep 22, 2003 (gmt 0)

Doh! ciml put it much more sensibly, nearly every log analyzer out there works based on the 'referer' to your website, which will tell you where the traffic came from.

Add a cookie to the user based on referer, and then logit to a table made up just for tracking, and you're done.

No redirects, and no search engine indexing difficulties.

jen24815




msg:49571
 9:13 pm on Sep 22, 2003 (gmt 0)

Thanks for the info.

I guess what I need to find out is, is there a way to send a cookie that logs the referrer and then "pick up" that cookie only on my thank you page. (That way I know which referrers produced sales.)

I don't care about the other aspects of the tracking because I use a couple of other programs to gauge those.

If there is a pre-packaged solution (rather than having to hire someone to do it), what is the name of the software?

Thanks,
Jenny

webdiversity




msg:49572
 11:14 pm on Sep 22, 2003 (gmt 0)

Using Hypertracker will work for your PPC stuff. To seperate PPC referred traffic you can append something like source=blah_ppc at the end of the destination url.

You can also use it for organic by setting up seperate directories and then you can use same site short, static URL's and the cookie thing will work with a small snippet of code on the confirmation page.

Wow, I made a post in the Google non adwords forum...

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