Due to a manufacturer's pressure about our domain name and our use of their trademarked names, we are being forced to transfer our current domain name to a different one. With Google in mind, what would be the best way to transfer this domain name over? I don't want Google to think I'm running duplicate sites to get more placings or better positioning in the SERPs.
If anyone could give their opinion or a link to a past thread, that'd be great.
(I've tried searching the board for this info, but either I'm using the wrong keywords or I'm not searching the right way. :) )
It's always hard to know how to search if don't know what is is we're searching for.
If you legitimately have to give up using the domain name you could use a 301 permanent redirect from the old to the new domain. Either that, or mod_rewrite is an option and a search will bring up plenty for those.
It'll also involve getting directory listings and links changed.