You could remove the page: [google.com...]
Now you have me wondering what your name is that you could possibly not want traffic associated with it :-).
If the search term makes money, you could add a script to redirect anything that comes in with that term in the search query string to someone using an affiliate code ;-)
If you don't want to lose that page out of the index completely, you could go through the painful exercise of building up good backlinks for all your competitors with that word in the anchor text :)
do a preg_match on the referrer and serve up (another page¦¦a 404 page¦¦someone else's more relavant site for which you get paid¦¦an amazon affilate link page for the most relevant book) whenever the words are detected as the search term that lead them user to you.
Isn't this the type of cloaking that Google says is not ok?
I'm guessing, but I suspect that you are not the first person to have this problem. Email Google and explain the problem. HOWEVER, when describing the problem, be VERY VERY VERY clear and concise. Busy people often misread emails and you definitely do not want someone taking action to help that is the exact opposite of what you want.
Yes I agree. The risk of asking Google to do sometihing about it could be real bad. I do not want to lose that page from the SERPS altogether. Probably best left alone. Is there a script out there that could detect if someone came in from a particuler keyword from search engines. I know my logs show how they got there. I am sure there is a way to do it. I could ask somebody that is lower if they want to pay to be in that script.
As suggested, you could do a preg_match (if PHP is your soup of choice) on the referrer, which, while not fool proof, is a safe bet for the majority of that keyword's traffic. I'm sure ASP or JSP or perl have similar functions.
Yeah, I know the problem.
When we stopped selling S****** products we posted a page saying "Sorry we don't sell S*******" products". That got to #1 in Google.com for that manufacturer's products. Rather than request Google take it off we put Adsense on there.
You wouldn't believe the CTR we get! :-)
I think the best advice would be to change the Title of the page... The only time it makes sense to use the company name in the Title tags is if it is a well known brand name that people would be searching for.
Otherwise, use that space for a keyword phrase that is relevant to your core business.
If you remove the page, then no one will find it... If you change the title, the right people might.
If you don't need the word for a multi-word keyphrase then wouldn't breaking the word up in SPAN's do the trick?
Ah, buzzmaster was quicker...
something like key<b></b>word