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Rank CTR's
Click through rates on the top 5 ranks in google

 6:45 am on Jul 4, 2003 (gmt 0)

Hey All,

Just wondering if anyone had some real case study info on the click through rates for the top 1-5 and the 1-10s.

I remember earlier we spoke about this but now I need some REAL facts.

My guess is

1. 100%
2. 98%
3. 94%
4. 85%
5. 75%

Anyone willing to correct me on this?



 1:04 pm on Jul 4, 2003 (gmt 0)

I think it depends what you find in the top five. I mean, even a muppet can see some of the awful spam.

And, if a search for presents (as in presents for your girlfriend) turns up Ronnie Size Presents in the top five, you're unlikely to click.

In the worst moments of Dom, you had to go second ten on some searches, just to find something relevant!

So, I really don't think it's at all black and white. But I'd be happy to see some stats from others too ;)



 1:26 pm on Jul 4, 2003 (gmt 0)

I doubt if you can make any observation other than a perfectly relevant, spam-free SERP, which usually exists only in theory.

I get 100 hits per page and I sometimes go to the second or third page before I click on a result.

If you asked for observations about a very specific term, e.g. "buy pills", you may get a meaningful response, provided that people are willing to share it.

- Ash


 1:26 pm on Jul 4, 2003 (gmt 0)

1) 20%
2) 35%
3) 30%
4) 10%
5) 5%


 1:37 pm on Jul 4, 2003 (gmt 0)

I got clicks from position 250 (displayed 20 results per page). So it looks that there would not be a uniform CTR for SERPS.


 1:38 pm on Jul 4, 2003 (gmt 0)

[nag]Yeah, just wanted to mention it should add up to 100% ;) [/nag]



 1:42 pm on Jul 4, 2003 (gmt 0)

Why should it have to add up to 100%?

Clicks aren't mutually exclusive!

I think that the ideal stat is % of users clicking; not % of clicks.

You see, a searcher doesn't have to click on x OR xx OR xxx. They can click on all three, if they feel like it, using Back or Open in New Window (Tab on NetScrape).

Make sense?


 1:49 pm on Jul 4, 2003 (gmt 0)

True, I stay corrected... unless you count click+close window/back button+click2 as two pageviews on the SERP ;)



 6:54 pm on Jul 4, 2003 (gmt 0)

see this:

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