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Found Great Search Word Not Used
......at least in my industry
Hardwood Guy

 9:46 am on Jun 5, 2003 (gmt 0)

Not long ago I was reading through some of the older stuff Brett wrote back in '97 or so. He mentioned the use of "how to" or similiar. I've been pulling my hair out since finding Wesbmaster World trying to get on the first page of search results with a common phrase in my industry.

Actually I should say page two or three...I'd be happy with that. Trying to get an idea what words people may use to find what they're looking for, I found two important words(only one has been indexed thus far) that are overlooked big time. In fact it has now put me in the number one position and SE referrals have increased substantially.

Any guesses on what the word is? I'm not saying 'cause the big boys don't need to know.



 9:59 am on Jun 5, 2003 (gmt 0)

um... whats the point?

let me try again.

is it that if one is smart enough to find the unused great keyword phrase, you can get on top?

Can't be, everyone knows that.

Or is it that you have a great new way of identifying unidentified great keyword searches? then please please tell us more.


 10:02 am on Jun 5, 2003 (gmt 0)

I think he means he found a word to add on to his phrase that is easier to target than just the phrase itself.

Like it's easier to rank for "buy blue widgets" than it is for "blue widgets" and will probably have a higher conversion as well.

If his area is home improvement, it's probably a word like "install"....... what do I win?

Hardwood Guy

 10:07 am on Jun 5, 2003 (gmt 0)

"um... whats the point?"

It just goes to show some words are overlooked. It may not be the case with highly competitive industries, but it is in mine. I don't consider it anything new or a breakthrough but I've been tinkering for months trying to get better placements and finally found something that works for me.

Hardwood Guy

 10:09 am on Jun 5, 2003 (gmt 0)


Nope. I've had that one covered for awhile. It's not related to what I offer but brings in traffic I would otherwise not get.


 10:14 am on Jun 5, 2003 (gmt 0)

Well, I too understand the joy at finding unused semi popular keywords not targeted by your competitors. There are few things in this world that feel better then finding one of these phrases. I come across one every now and then where there is literally no competition or very little competition.

When I find one of these keywords, it's like finding a piece of gold or a treasure. I get a large amount of traffic from keywords my competitors don't care about or haven't figured out yet.

Language is semantics and keywords and phrases are an artform unto themselves. Just when I think I'll never discover a new one relevant to my business, I find a few more.


 10:19 am on Jun 5, 2003 (gmt 0)

Yes, I keep finding diamond words but they are so bloody obvious I cannot understand why no one else has targetted them. Maybe thats the point, they are so obvious no body bothers.


 10:21 am on Jun 5, 2003 (gmt 0)

It brings in traffic I would not otherwise of got..

Is the traffic relevant and have you had any sales form it though?

Hardwood Guy

 10:28 am on Jun 5, 2003 (gmt 0)

I'm not involved in sales. The money is derived in another form.


 11:21 am on Jun 5, 2003 (gmt 0)

Is the magic word "find" like in: "find hardwood installer"?


 11:23 am on Jun 5, 2003 (gmt 0)

Or nail as in nail.

Hardwood Guy

 11:58 am on Jun 5, 2003 (gmt 0)

Way off base guys. Forget about words related to the site itself, and think about what are on peoples mind the most when it comes to considering having this kind of work done.


 12:14 pm on Jun 5, 2003 (gmt 0)

OK let me get this right.

This is a guessing game right, like cold/hot/warm and hardwoodguy isnt going to tell us when we get it right yes? And in the meantime he gets lots of ideas (OK in fairness we all do!), but he aint doing to tell us his guesses!

here's one tip for niche marketers in the meantime - whenever you have customers or target customers in your place, sit them in front of google or some other SE, give them a free cup of coffee, and ask them to keep on typing in queries that they would use to find a service/product like yours. Log the queries, and use them as keywords in your titles and copy.

Works for us.


 12:21 pm on Jun 5, 2003 (gmt 0)


Yes - great idea - that is exactly one of the reason I run a web directory, to record the search terms and gain more insight/ideas etc etc :)

Oh and try and make a bit of affiliate money on the side


 12:48 pm on Jun 5, 2003 (gmt 0)

Ok, I have no problem in revealing my secret here:)

I have been observing "suggest keywords" facility in google Adwords program for more than a year but it's crappy. However Overture's "keyword suggestion" feature is pretty good and you can unearth a lot of magical keywords for your industry. It's pretty straight forward!

whenever you have customers or target customers in your place, sit them in front of google or some other SE, give them a free cup of coffee, and ask them to keep on typing in queries

Unfortunately, good percentage of my (potential) customers are thousands of miles away from me, so it's hard for me to implement this idea.


 1:08 pm on Jun 5, 2003 (gmt 0)

Ok - I'll give you some modifiers:
fix, repair, replace, quote, lay. Mix liberally with wood, floor, flooring, timber and old.

: )



 1:18 pm on Jun 5, 2003 (gmt 0)

>>> sit them in front of google or some other SE, give them a free cup of coffee, and ask them to keep on typing in queries

I recently had a client on the phone with an elaborate question.

He had to repeat the question - because I was paying too much attention to certain key phrases he mentioned and I was jotting down - and not to the question.


 1:24 pm on Jun 5, 2003 (gmt 0)

I find the overture search term tool incredible frustrating...

When you know that a common variation on a keyword is by making it a plural overture seems to dump it back as a singular.

Also when you type in one word as a variatin of a two word phrase overture dumps it back as two words.


But overture combined with adwords is useful :)


 1:39 pm on Jun 5, 2003 (gmt 0)

Just tell us what it is :(


 1:45 pm on Jun 5, 2003 (gmt 0)

Costs .

flooring labor costs



 1:51 pm on Jun 5, 2003 (gmt 0)

Thats it...!

I use that all the time :) I know what you mean though its not a very much used word.


 2:26 pm on Jun 5, 2003 (gmt 0)

what costs ;)

what about "in stock"


 3:26 pm on Jun 5, 2003 (gmt 0)

never tried that one maybe worth a look


 3:48 pm on Jun 5, 2003 (gmt 0)

I find that in most fields that I compete in that my competitors overlook plurals. Since Google doesn't use "stemming", well you can usually just step all over the SERPs.

In the travel industry, for instance, being about "hotels in [destination]" is usually a much more frequent search term than "hotel in [destination]". When travelling, people don't search for a hotel - they want to compare several so they search for "hotels".

Anyhow, it works for me.


 6:18 pm on Jun 5, 2003 (gmt 0)

Perhaps, reading the original paper by Brett Tabke dated Jan, 1. 1997 could be helpful when playing a fanny guess game dated June 5, 2003?

Hardwood Guy

 7:13 pm on Jun 5, 2003 (gmt 0)


You got cost right and I do use the plural too. The other words I've been using for months. There's one more that I'm hoping works but it hasn't been googleized yet...or put in the index...price and prices.

I can't say I'll get a thousand referrals a day but it's made a big difference. Good ideas tech.

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