I have been noticing that Google has been pushing a lot harder in promotion of the adwords program lately. Seams they are happy to cash in on the current events at google.
I have seen a lot of banner adverts over the past week, one even appeared up on one of my own sites. I am using a third party banner hosting company. By doing this they are very probably aiming the advert at the site owner as oposed to the site users, because site users largly ignore banners.
I havent seen any Google sponsored advertisements for AdWords ... but I have seen a huge surge in costs per click for my keywords! Its no longer a question of how many cents per click you will pay but rather how many DOLLARS per click you need to pay to be even remotely visible. I cant afford costs like that. There is no ROI there. I cant imagine how these other webmasters can afford it and continue to stay in business. Even with a 20% converion rate you would only break even with these outrageous click charges.
We, for one started a new adwords campaign, pretty much as a result of dominic, where we dropped from #1 to 100+ (and sometime back again) for most keywords. So for at least our not that competitive widget market, there is at least one more bidder than there used to be.
By doing this they are very probably aiming the advert at the site owner as oposed to the site users, because site users largly ignore banners.
Not sure about your suggestion that site users "largly ignore banners".
But anyway, I'm using one of the reputable networks and i'm seeing a LOT of the new google targetted text-link type ads (basically adwords based on keywords extracted from the page the ad is on), and SOME banners for Adwords itself (i.e. saying 'Buy Adwords they're Grrrrreat').
people are slowly becoming aware of googles added features, users are realising that you can do far more than just searchwebpages, ive recently being searching the web for mobile phones, finding thousands of results and many many paid listings!