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Anyone else noticing an increase in advertising for adwords
In light of current events at google
mack

WebmasterWorld Administrator mack us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 13901 posted 2:13 am on Jun 4, 2003 (gmt 0)

I have been noticing that Google has been pushing a lot harder in promotion of the adwords program lately. Seams they are happy to cash in on the current events at google.

I have seen a lot of banner adverts over the past week, one even appeared up on one of my own sites. I am using a third party banner hosting company. By doing this they are very probably aiming the advert at the site owner as oposed to the site users, because site users largly ignore banners.

Mack.

 

mrbrad

10+ Year Member



 
Msg#: 13901 posted 3:52 am on Jun 4, 2003 (gmt 0)

I havent seen any Google sponsored advertisements for AdWords ... but I have seen a huge surge in costs per click for my keywords!
Its no longer a question of how many cents per click you will pay but rather how many DOLLARS per click you need to pay to be even remotely visible.
I cant afford costs like that. There is no ROI there.
I cant imagine how these other webmasters can afford it and continue to stay in business. Even with a 20% converion rate you would only break even with these outrageous click charges.

mack

WebmasterWorld Administrator mack us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 13901 posted 4:02 am on Jun 4, 2003 (gmt 0)

mrbrad,
are you seeing a lot more bidders for your keywords that you are used to?

Mack.

lukasz

10+ Year Member



 
Msg#: 13901 posted 4:15 am on Jun 4, 2003 (gmt 0)

I have seen increase in cost per click over the past weeks. In the week when the Disaster Update (sorry Dominic update) started my adword cost increased 50% when actual cliks dropped by 5%.

clueless

10+ Year Member



 
Msg#: 13901 posted 7:15 am on Jun 4, 2003 (gmt 0)

We, for one started a new adwords campaign, pretty much as a result of dominic, where we dropped from #1 to 100+ (and sometime back again) for most keywords. So for at least our not that competitive widget market, there is at least one more bidder than there used to be.

Clueless

madweb

10+ Year Member



 
Msg#: 13901 posted 8:21 am on Jun 4, 2003 (gmt 0)

By doing this they are very probably aiming the advert at the site owner as oposed to the site users, because site users largly ignore banners.

Not sure about your suggestion that site users "largly ignore banners".

But anyway, I'm using one of the reputable networks and i'm seeing a LOT of the new google targetted text-link type ads (basically adwords based on keywords extracted from the page the ad is on), and SOME banners for Adwords itself (i.e. saying 'Buy Adwords they're Grrrrreat').

Bernard

10+ Year Member



 
Msg#: 13901 posted 3:51 pm on Jun 4, 2003 (gmt 0)

Google had an insert in a recent magazine touting AdWords. I think it was Entrepreneur or Business 2.0 (I forgot which one exactly). That was the first print advertising I had ever seen for AdWords.

humpingdan

10+ Year Member



 
Msg#: 13901 posted 3:55 pm on Jun 4, 2003 (gmt 0)

people are slowly becoming aware of googles added features, users are realising that you can do far more than just searchwebpages, ive recently being searching the web for mobile phones, finding thousands of results and many many paid listings!

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