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Linking to other search engines?
Will Google penalise for it?
Alec Doggone

 1:36 pm on Jun 3, 2003 (gmt 0)

I've been thinking about the latest Google update mess. Whether you agree or not, there are a considerable number of people who consider the latest update to be feeding spammy, poor quality results.

As a webmaster, if you think Google isn't the best search engine, you have a voice you can use by linking to other search engines and, for example, providing an ATW search box on your sites to build brand for a competitor.

My question is: would Google see that you are promoting a rival engine and give you a penalty?



 1:38 pm on Jun 3, 2003 (gmt 0)

Search for teoma in google and you get teoma as the #1 result.
If google was in the game of reducing publicity for other engines, it would have replaced that with a Google result.


 1:39 pm on Jun 3, 2003 (gmt 0)

Google would have to penalize DMOZ under such a model!

Certainly, they could tell you're linking to another engine. But for all the alledged problems w/ Dominic, Google never has been petty like that. Frankly, I don't think the market would support petty stuff like that. So I wouldn't worry about it.


 1:41 pm on Jun 3, 2003 (gmt 0)

well said vincevincevince, now look at this! [search.msn.com], in the game of reducing publicity for other engines.


 1:54 pm on Jun 3, 2003 (gmt 0)


Seems fairly unbiased to me :)

Alec Doggone

 5:25 pm on Jun 3, 2003 (gmt 0)

Thanks for the feedback. So, if Google doesn't penalise for linking to other search engines, and if any of the following is true:

1. your sites are generally and long-term doing better with another engine
2. your believe another engine offers better quality results

Then it would perhaps be a good idea to introduce your visitors to that alternative engine via a search box on your site. Maybe.

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