| Welcome to WebmasterWorld Guest from 220.127.116.11 |
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
|Pubcon Platinum Sponsor 2014|
I have heard of anchors in html, but what is anchor text and why is it so important to google?
It's text used in a link, and Google uses it to guess what the target page is about.
more specifically, in a link to your site as follows:
<a href="http://www.widgets.com">Blue Widgets</a><br>
The Best darn blue widgets this side of the mississippi!
Blue Widgets is the anchor text (between <a> and </a>
And as stated above, it is what tells google what your site is about, thus it helps in search result rankings that are for the keywords "Blue Widgets"
Webmistress gave a very nice, simplified and direct definition of anchor text.
Note to Mods: Anchor Text is not currently included in the WebmasterWorld glossary.
All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved