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Long Term Optimization Principles?
Google's New Algorythm

 11:19 pm on May 23, 2003 (gmt 0)

I was wondering hypothetically if a site is currently ranking well on www.(all datacenters) by following the optimization rules Google has published for webmasters, can this site expect to be ranking well in the future also?



 11:25 pm on May 23, 2003 (gmt 0)

short term, in a less competitive field over 2-3 updates ...probably, assuming competitors doen't come in with better sites to crowd you out.

long term, well, nobody quotes long-range odds in this game.


 11:26 pm on May 23, 2003 (gmt 0)

yes no problem


 11:34 pm on May 23, 2003 (gmt 0)

I have two sites that I optimized a little over a year ago and they are is still ranking number one using the rules, and a few of my own personal tricks. These due fall into the lower end of competitive markets. 14,800 returns for one and 5,790 for the other. In either case I am only dealing with three to four other sites that are really on there SEO toes. So take this for what it is worth.

As far as long term goes I have been very pleased. But, it really depends on what you mean by long term, and the competition - as stated by rcjordan


 11:37 pm on May 23, 2003 (gmt 0)

>long term, well, nobody quotes long-range odds in this game.

"In the long run, we're all dead."
-John Maynard Keynes



 11:42 pm on May 23, 2003 (gmt 0)

The spelling is 'Algorithm', not 'Algorythm'

It's a mathematical term; not an Algo dancing!

Probably better to write algo - this way we all look cool, without appearing semi-literate ;-)


 4:15 am on May 24, 2003 (gmt 0)

Google's guidelines for webmasters seem very general "first principles" stuff anyway, and I would expect them to endure all the mathematical/algo stuff changes which is only meant to opertaionalise them. In fact iid say the vasy majority of what is the guideliness apply to almost all serious search engines and indeed any published document. Principles of good publishing and document design predate the web, and to me its a great place to start from


 4:39 am on May 24, 2003 (gmt 0)

Algorythm - the Algorithm of the Google dance rythm?

cool term! :)


 8:48 am on May 24, 2003 (gmt 0)

In looking at the sites that have shot to the top of the SERPS - I was suprised to see that several have page after page of guestbook links. This is pure 100% manipulation of google. Meanwhile - > 1000 of my genuine back links with relevant anchor text are toast (at least for now), but beyond that bump in the road which will sort itself out, Surely any Algo could easily have a filter - if the link contains "guestbook" in the title then don't count it


 9:05 am on May 24, 2003 (gmt 0)

Webmanager - your post cracked me up!

Reminds me of when I heard someone pronounce 'google' as 2 words - "Go" - "ogle"




 9:19 am on May 24, 2003 (gmt 0)

My sites with 1,000,000 competitors have stayed at number one for about 1 year now. Lets hope it continues.

By the way, i have heard people call it 'Goggle' AAAARRRGHHH!


 9:31 am on May 24, 2003 (gmt 0)

In every field I look at the SERP's are influenced by SEO's....anyone want to say "it ain't so"?

So what we are really talking about here is the SEO influence over the rest.

Some SEO tactics are to spam the index....that is not necessarily something you should criticize, however shell shocked you maybe at this point in time.

Some SEO tactics are to build PR by artificial means, again some may say that this is inherently evil, but they did it because Google made them do it!

Today's SERP's are very different from last months. This in itself raises a very good question.....If Google produced the most relevant results last month then how can that be true today? Alternatively if you believe today's results are great then Google results must have been poor in the past!

Whether you believe any of the above, or just think it is a bunch of crap, ask yourself this question....Google is popular today because of word of mouth...that is the best form of popularity, but also one of the most volatile. If it loses popularity because it is seen as irrelevant then whatever results are displayed is totally immaterial. Google can die as fast as it was born.

To answer your question littlecloud, I don't think Google results today have any long term impact on the World. In fact I don't think Google results at anytime in the future will really matter.

If there was one industry that was likely to be more volatile than SEO then it would be owning a SE!

In the meantime.....thanks Google, we had record traffic today!


 9:41 am on May 24, 2003 (gmt 0)

There are some basics to building and promoting sites, which will very likely not change anytime soon.
It's what I'd call good practise.
This includes good, standard compliant, lean coding, concise meta information, good content, good linkage with and from respected place in the web.

Anything else is subject to change, which can happen unexpectedly, any time.


 11:56 pm on May 25, 2003 (gmt 0)

I knew I forgot to knock on wook. Figures, after I said that one of the sites droped to #3


 11:59 pm on May 25, 2003 (gmt 0)

Anybody have a link to the rules?

Please : )


 12:05 am on May 26, 2003 (gmt 0)


i once heard somone pronounce E.R as "er"


 6:36 am on May 26, 2003 (gmt 0)

i think we should create our sites "as if" google does not exist.

nah ... very bad idea. ;)

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