Msg#: 13467 posted 12:27 pm on May 24, 2003 (gmt 0)
We sometimes forget that the main value of the title is not as a place where we can stuff keywords, but as the first thing a surfer sees about your site.
Today I ventured into unknown territory (Content and Copywriting) and found an excellent post by digitalghost on Getting The First Click [webmasterworld.com]. You should read all of it, but I will quote one paragraph:
People will see your title first. Craft a title that is clear and concise. People scanning search results aren't ready to buy. They are in the information gathering stage. Give them the information they want and give it to them quickly.