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Are linked text adverts a gray area?
I need some help with this - I don't want to mess up
ronin




msg:143487
 6:44 pm on May 2, 2003 (gmt 0)

Okay, this question may already have been asked, in which case could someone point to the thread please?

Otherwise (and sorry for being so long-winded):

I have a site: informationaboutwidgets.com

On the front page of the site, towards the bottom, there is a box containing the words:

"Information about Widgets is supported by"
and then seven one line text adverts which link through to their respective sites.

Each text advert is no more than 3-4 words in length.

Three of the adverts read "red widgets", "blue widgets" and "widget accessories".

Three of the adverts read "yellow wodgets" and "green wodgets" and "purple wodgets" where 'wodgets' may or may not be of interest to people who are interested in widgets.

One of the adverts reads "grodget and grodget accessories" where a "grodget" is almost certainly unlikely to be of interest to any people interested in widgets.

My problem is that one of my advertisers (the one who sells red widgets) has told me that, since grodgets have nothing to do with widgets, both I and he are in danger of being penalised by Google.

I suspect this is unlikely. The grodgets site, while being off-topic for informationaboutwidgets.com, is not in a 'bad neighbourhood'. In fact all the sites (grodgets, wodgets and widgets) all have a toolbar PageRank of 6 or 7 (though this may or not be because the front page of informationaboutwidgets currently has a toolbar PageRank of 7).

Certainly, from a philosophical viewpoint I see no reason why a site selling Grodgets shouldn't sponsor a site with info about widgets - after all TV Programmes are sponsored by all sorts of off-topic commercials.

So does Mr. Red Widget have a point, or does he just not want his text advert appearing next to Mr Grodget? (He claims to know other sites which had information about widgets linked to off-topic subjects and were subsequently removed from Google's index. I just can't understand that this can be right).

Any help appreciated.

 

jimbeetle




msg:143488
 7:30 pm on May 2, 2003 (gmt 0)

I just can't understand that this can be right

Think you're right, unless Google is now into dictating a site's advertising policy.

And grodgets sound great. Where do I get me one?

Shak




msg:143489
 7:43 pm on May 2, 2003 (gmt 0)

your customer seems like someone who I know very well, and he has been sending similar emails to places where he "advertises".

in my opinion your client is very worried about the whole "buying page rank with anchor text" and rightly so.

maybe you should be worried for the rest of the advertisers aswell, as from where I am sitting, you are selling pagerank.

Shak

kpaul




msg:143490
 9:16 pm on May 2, 2003 (gmt 0)

Sorry for a newb question, but what exactly is the difference between selling Page Rank and selling ads on a successful site?

Thanks!

jomaxx




msg:143491
 10:15 pm on May 2, 2003 (gmt 0)

It's in the eye of the beholder.

jomaxx




msg:143492
 10:22 pm on May 2, 2003 (gmt 0)

BTW, I wouldn't worry about this at all. You think one link to a website not directly related to your subject matter is going to bring down the wrath of Gog? Virtually every site on the Net has links to all manner of crazy websites.

startup




msg:143493
 11:11 pm on May 2, 2003 (gmt 0)

<-- "Information about Widgets is supported by"
and then seven one line text adverts which link through to their respective sites. -->

Is the above at the bottom of every page on the site? If it is, this is where the problems start. If all you have is one link to each site at the bottom of the index page I wouldn't worry about it.

Bosh123




msg:143494
 5:59 am on May 3, 2003 (gmt 0)

Hi,

Please clarify this. I have a site with a link to another of my site from every page, does this mean Google is going to ban my site.

If so how comes the larger site are having links placed on all the pages to one of their other sites?

conor




msg:143495
 1:08 pm on May 3, 2003 (gmt 0)

Having advertising sponsors on your site in not going to get you or them into trouble! Where the danger begins is when you actively advertise the sale of page rank -- ask searchking!

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