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Google Amazon Agree to Multi-Year Pact
Text ads and search services.

 1:47 pm on Apr 3, 2003 (gmt 0)

Businesswire [businesswire.com]: Google Press Release:

Amazon.com (Nasdaq:AMZN) and Google, developer of the largest performance-based search advertising program, today announced a multi-year agreement that will make Google's search technology and targeted sponsored links available on Amazon.com.
Both Google's sponsored links and web search will be available to Amazon.com customers within the next several months; sponsored links are now available on a selection of Amazon.com pages.

Apparently, the ads are already visible on Amazon.com. This is the first time Amazon has partnered with a search engine for advertising.

It will be interesting to see what Amazon's stock does when the markets open.



 1:48 pm on Apr 3, 2003 (gmt 0)

Wow the Google machine keeps on marching!

Who was Amazon using before!?

troels nybo nielsen

 1:55 pm on Apr 3, 2003 (gmt 0)

One more step in Google's process of firmly establishing themselves. They do not at all look like a company willing to sell. And it looks like a more and more frightening task to really compete with them.

Marketing Guy

 1:57 pm on Apr 3, 2003 (gmt 0)

Does that mean that Amazon affiliates will be able to pick Google ads to display? :)



 2:02 pm on Apr 3, 2003 (gmt 0)

Wow, this is amazing...huge news. The distribution channel keeps getting wider and wider.....look out Overture.....


 2:05 pm on Apr 3, 2003 (gmt 0)

So that's why the update is late ... they were busy seducing Amazon :)



 2:09 pm on Apr 3, 2003 (gmt 0)

Whereabouts are they showing?

(slap me if I'm being blind here...)


 2:11 pm on Apr 3, 2003 (gmt 0)

Google and Amazon have had a relationship for a few years.

Google supplies results to Alexa.

Alexa is owned by Amazon.

I don't see ads Amazon.Com...BUT I DO SEE ads on Alexa in the upper right corner of the page. Example [alexa.com]


 3:52 pm on Apr 3, 2003 (gmt 0)

Does that mean my Adwords ads will show up on Amazon product webpages?
That would be like a Walmart text ad showing up on Targets website.


 4:13 pm on Apr 3, 2003 (gmt 0)


Will this have any affects on Amazon referrals? Lets say the Amazon.com user clicks on the ad, comes to your web site, and clicks on a link that redirects him to the Amazon product page. He finally buys the product you linked to.

Who will get the referral fee of 5%?
Can you choose not to be listed on Amazon.com?
Or is there something I missed?


 5:17 pm on Apr 3, 2003 (gmt 0)

I can see the ads already:

Amazon Secrets
Special Discounts On
Merchandise All Night Long

5% referral fee's for me ;)


 6:38 pm on Apr 3, 2003 (gmt 0)

We're jumping the gun a little bit, but Amazon has been restructuring its affiliate program somewhat.

Only time will tell.


 6:48 pm on Apr 3, 2003 (gmt 0)

I wonder how much control Amazon will have over the ads displayed.

One of my sites is a widget directory, I use ValueClick to serve banners on my directory, a couple of weeks ago, they start serving two texts ads in those banners rather than the usual corporate banners.

I am paid more by ValueClick for click thrus than I think they are being paid, i know for sure one of them is only paying .05 to adwords as it is the only ad in it's category.

However, if I am only getting the ppc rate from ValueClick that space is more valuable to me to sell directly, so I have been removing their banners from this site as I do not have control of the textual ads, I can ban any corporate ads that I would like to however.


 7:08 pm on Apr 3, 2003 (gmt 0)

Good point.

Of course selling your web space for advertising directly will make you more money.

But, you have to have people willing to buy that space.


 7:58 pm on Apr 3, 2003 (gmt 0)

::cough cough::

I knew it all along....


 9:52 pm on Apr 3, 2003 (gmt 0)

From a Reuters story (a few more details) [reuters.com]

In addition, Amazon said that it will work with Google to develop a Web search that will "offer customers the best information to discover anything they want to buy online," an Amazon spokeswoman said.

Amazon would not go into details about how the second feature, which will also debut over the next few months, would work.


 12:52 pm on Apr 9, 2003 (gmt 0)

I'm supposing this would mean Froogle. Not even that sure how Froogle works, guess it's time find out...


 8:18 pm on Apr 23, 2003 (gmt 0)

Maybe this is how Amazon has managed to get 4.1 million pages on Google (search on "site:amazon.com amazon").
By comparison Barnes and Noble have just 278,000 listings and Walmart 195,000.
Incidentally, a very random look at the Amazon pages does not show many backlinks.


 8:44 pm on Apr 23, 2003 (gmt 0)

I got 4.5 mil+ by using:

site:amazon.com -dftglkj



 9:02 pm on Apr 23, 2003 (gmt 0)

i just received googlepress that google bought Applied Semantics.is this the same news?


 10:08 pm on Apr 23, 2003 (gmt 0)

I do not know if this has been mentioned before, but I have just noticed a Google Search box on the top left hand corner of the Amazon.com Homepage.

Is this new or have I just missed the boat on this one.


 11:59 pm on Apr 23, 2003 (gmt 0)

This is just one more STUPID thing Amazon is doing to hurt us Amazon Associets. First they force us to add Easy Links to get the higher commission rates, then they add Google links to take some of our buying visitors away from Amazon.


 12:08 am on Apr 24, 2003 (gmt 0)

let me see... affiliate pages in adwords going to amazon affilates, back to amazon... from an amazon ad?

you'd never get the click through... and oh gosh! google doesn't like affiliate pages! what a surprise they have screwed all the amazon affiliates, whilst helping amazon and themselves.

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