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weird things happen to my google ranking.

 10:29 am on Mar 24, 2003 (gmt 0)

Hi everyone.

I have a very lame question, and the reason why I am posting here is the fact that I had to 'switch' from design to optimization about 2-3 weeks ago.

However, straight to the point.

I have a page ranking about 300+ e.g. almost invisible.

Then I redesigned it,

Then, the fresh bot comes, spiders the index page, and my site lands at no.12 for a very competitive word.

I check the site in the morning... it is still no.12. I go to the office, I check the same keyword from there... and the site is gone.

Now, could it be because google has not reindexed its database yet.

And is it likely for a site that lands at no.12 for a keyword, and at no.9 for another (both quite competitive) to go further up on reindexing?

Please apologise me for these lame questions, but.... I think this is THE place where people like me could get really good answers.

Thanks in advance,

And please smile.

Sincerely, d-fused.



 10:48 am on Mar 24, 2003 (gmt 0)

Hi d_fused

:) Welcome to the board! :)

You are probably experiencing with what we called the "everflux". Google grabs "fresh" pages here and there and gives them a good position for a few days and poof! they simply vanish...

...to come back a month (or so) later at a lower position.

The fact that you scored high with your new version is a good sign that you achieved a proper balance with the page.

You can know more about the everflux and other Google stuff in those exellent threads.




 10:55 am on Mar 24, 2003 (gmt 0)

Hi again.

Thanks for the prompt reply.

I will be waiting for the google dance to begin and will keep you posted.

Have fun and keep up the good work here. This forum is simply the best. But you know that already.



 10:57 am on Mar 24, 2003 (gmt 0)

Hi d_fused.

Welcome to Webmasterworld.

You've probably been freshbotted.

Try this to learn more: [webmasterworld.com...]


 10:58 am on Mar 24, 2003 (gmt 0)


Am I so slow or are you so fast?

Oeps, I used the back button in stead of refresh :)


 12:17 pm on Mar 24, 2003 (gmt 0)

>>I will be waiting for the google dance to begin


Dont wait, go hunt links out there! :)

Here is a link to the Link Development library [webmasterworld.com]. You will find the best tips in there.

HitProf, I dont know about you, but I can say I am the slowest typer around. ;)


 12:40 pm on Mar 24, 2003 (gmt 0)

Mmmm.... Google is like a woman I think. Needs to be treated with patience and style.

So I'd rather wait another few days, and will keep adding pages to the web site. Quite frankly, this page rakns quite well considering there are just 3-4 sites that link to it.

Thanks for the support, guys.

I have some observations on what might help get a better ranking on Google even with a few inbound links, and if it turned out to be true, I will keep you posted.

Hasta luego.


 1:12 pm on Mar 24, 2003 (gmt 0)

Google is like a woman I think. Needs to be treated with patience and style.

I like you! Keep us posted.

HitProf - woman


 2:39 pm on Mar 24, 2003 (gmt 0)

d_fused... one key ingredient that I believe you left out (in addition to patience and style), is 'Attention.'

I believe that once Google 'sees' a new page from Freshbot, it will check back and see if there is anything new. If there is, it checks back often, and many times will keep the ranking up through-out the cycle.

I have several news sites that, if I keep the pages fresh with current information, they list them at the top and keep them there. If there is not much updated material (or I get lazy)... Google quickly begins to ignore that page in the SERPs.

This is not only what I have observed, but it also makes common sense. The more changes and 'fresh' material on your site, the more useful and current it should be for visitors.


 2:55 pm on Mar 24, 2003 (gmt 0)

netguy wrote: The more changes and 'fresh' material on your site, the more useful and current it should be for visitors.

slightly off-topic:

I told you Google was a woman :) You neglect her for a moment and she is off with another guy, page, site, etc :)))

Btw, does anyone know the number of females/males employed by Google?

Perhaps the googleguy?

Just curious.



 5:31 am on Mar 25, 2003 (gmt 0)

I agree with netguy, if you keep updating the page and/or adding new pages, you may get freshbotted every other day or so and keep popping in and out of your new spot for a month. This has happened to me with many pages on a new site. I think it may depend on the PR of pages that link to the fresh page in question, but I'm not sure of this.

I also find that the fresh results match pretty closely to the perminant results after the next update. You should definitely concentrate on expansion, i.e. add content and hunt links. When you are expanding fast, the rankings will actually go down at the update, because the deep crawl didn't crawl as many pages as freshbot was crawling right before.

Anyway, don't be alarmed by any of this, it's a good sign, just keep on doing what you're doing.

Wired Suzanne

 8:19 am on Mar 25, 2003 (gmt 0)

Great information here. It took me quite some time to view all the links to other great threads.

So, everflux is causing this jojo effect. But where do we end up after the Dance?

Every now and then my site is coming up at #8 in the serps. But other times it is falling back to #16, where I was before my last upload. Can I expect to be #8 after the Dance or isn't this how it works?


 4:03 pm on Mar 25, 2003 (gmt 0)

Thank you for your support, guys.

I really appreciate your comments and feedback.

Keep up the good work.


 9:06 pm on Mar 26, 2003 (gmt 0)

I have a site that went down in the last update to page 3 from page 1, now it's back to page 1, as of this morning, with, for the first time, a directory link beneath it.

So - is the wonderful move back to page 1 likely a result of everflux, or something to do with the Google directory (DMOZ update?)

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