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Google Inks #3 Site in World
Koreas Daum - largest portal in Asia
Brett_Tabke




msg:189013
 1:17 pm on Mar 19, 2003 (gmt 0)

Google has joined forces with Daum, the worlds #3 site [alexa.com].

Daum is the largest and most popular portal in Korea. According to the Korea Times [times.hankooki.com], Daum will upgrade its search capabilities to include Google within 30 days.

Daum boasts of 34 million registered subscribers with two million online communities. Daum users view an average of 400 million pages a day.

What effect this could have for those well positioned in Google is pretty obvious - mass traffic. The potential is as big as when Yahoo added Google.

``With this partnership, we will be able to increase Google's exposure in Korea, one of the most important internet markets in Asia,’’ Omid Kordestani said.

 

Alternative Future




msg:189014
 1:22 pm on Mar 19, 2003 (gmt 0)

Nice news Brett!

Should make a few people happy on here :)) (including moi)

-gs

netguy




msg:189015
 1:25 pm on Mar 19, 2003 (gmt 0)

Brett... Interesting finding. Appears to be in all Korean language though, so I don't think I would place it in the ranks of Yahoo.

PS: Did Daum copy eBay's logo, or did eBay copy Daum's?

heini




msg:189016
 1:25 pm on Mar 19, 2003 (gmt 0)

Yikes, that's huge. Just look at the alexa rankings [alexa.com] - it's #3 worldwide.
Who has powered the search until now?

Tor




msg:189017
 1:26 pm on Mar 19, 2003 (gmt 0)

Nice find Brett! I didn`t know you read Korea Times though. ;)

This certainly creates a huge window of opportunity for those who are targeting the Korean markets.

vitaplease




msg:189018
 1:27 pm on Mar 19, 2003 (gmt 0)

Great stuff, any data on what percentage of koreans speak/search english?

Brett_Tabke




msg:189019
 1:29 pm on Mar 19, 2003 (gmt 0)

The mega NIH powers their search now.

They do offer search results in english, but I am unsure of how you set that, or get there. I do know, that I have a site that gets about 500 referrals a week from Daum now (all english).

loverty




msg:189020
 1:31 pm on Mar 19, 2003 (gmt 0)

it is good idea.

msgraph




msg:189021
 1:32 pm on Mar 19, 2003 (gmt 0)

Hmmmm. Around 28 Korean sites on that Alexa top 100 list. I know Korea has a large internet population but I have to say, a lot of Koreans must have the toolbar installed compared to the rest of the world. I seriously doubt Daum being the #3 site in the world. Beating out Passport.net?

Tor




msg:189022
 1:33 pm on Mar 19, 2003 (gmt 0)

Daum¡¯s operating profit reached 6.9 billion won for the fourth quarter of 2002 on sales worth 77.1 billion won.

Anyone who knows how much a won is?

lazerzubb




msg:189023
 1:35 pm on Mar 19, 2003 (gmt 0)

According to xe.com
1 KRW = 0.000795925 USD

(for Tor) and i agree with msgraph, seems to be a bit strange.

Brett_Tabke




msg:189024
 1:35 pm on Mar 19, 2003 (gmt 0)

I added that first quote there:

>Daum users view an average of 400 million pages a day.

No wonder they are the #3 (previously #2) site in the world.

There are very few ISP's in Korea. It's like if AOL and MSN had the entire country. Thus, everyone gets filtered through Daum.

Tor




msg:189025
 1:46 pm on Mar 19, 2003 (gmt 0)

1 KRW = 0.000795925 USD

So that means that Daum made a profit of nearly 5.5 million USD the last quarter of 2002 if I`ve got the calculations right? That`s not so bad being the first quarter in possitive territory.

rafalk




msg:189026
 1:53 pm on Mar 19, 2003 (gmt 0)

It simply looks like Alexa software is very popular in Korea, as opposed to being a representative sample of web users worldwide.

Consider what Alexa has to say about its own toolbar:

The rate of adoption of Alexa software in different parts of the world may vary widely due to advertising locality, language, and other geographic and cultural factors. For example, to some extent the prominence of Korean sites among our top-ranked sites reflects known high rates of general Internet usage in South Korea, but there may also be a dispropotionate number of Korean Alexa users.

You really can't draw an inference about the top sites in the world based on a biased sample like Alexa's.

Brett_Tabke




msg:189027
 2:08 pm on Mar 19, 2003 (gmt 0)

Sure you can - when the site confirms it like the above one did.

>Daum users view an average of 400 million pages a day.

Even msn and yahoo don't claim that many page views.

kiajavadi




msg:189028
 3:09 pm on Mar 19, 2003 (gmt 0)

Also, I wonder if being bought by Google is one of those 'PR Boosters'.

Daum.net has a 7 PR now.

heini




msg:189029
 3:12 pm on Mar 19, 2003 (gmt 0)

I wonder if any of our asian members and experts can give us any input on how important/prominent the websearch function is at Daum. Many mega portals with massive traffic have comparatively low search traffic. MSN comes to mind, or german T-Online.

Namaste




msg:189030
 3:55 pm on Mar 19, 2003 (gmt 0)

Korea is a unique case in Asia. It has the MOST ADVANCED Internet in the world (not the biggest, but the best). Most of it is broadband(70%+) and much of it is also wireless. Koreans cellphones are 100% broadband internet enabled, with large colour screens, from which you can surf sites; read email; transfer images; play online-games; etc; like the way we all just dream about.

I am surprised to see these comments about fraud Korean cards...I don't do much business with Korean customers, but I find the thing about their cards being fraud an uninformed myth (or a poor case of generalisation). Anyone who has visited that country will vouch for the technological advancement in all areas, including banking & security.

But you are unlikely to get much business from the Koreans. They don't speak much english. However, for those of you considering going multi-lingual with your websites, Korean must rank amongst the 1st choices: The are a large online population (not like the US, but compared to other countries); are sophisticated and have money to spend.

Before you write off what I am saying, see www.cyberatlas.com for stats & stories on the Korean online population and their Internet.

Mikkel Svendsen




msg:189031
 5:06 pm on Mar 19, 2003 (gmt 0)

Namaste, I am with you!

I know it can be hard for Americans to realize that USA might not be the biggest in all :)

Think again! As Namaste correctly point out Korea is probably the most advanced Internet country in the world right now.

You can ignore it, you can think it's not true but believe me, many wise business men from the west go to Korea these days to study how they did this and to purchase products, software, games and companies. Personally I know af at least a couple of major portals (besides) Google that have realized this

Sorry guys, Korea rocks more than you (like to) think :)

mfishy




msg:189032
 5:12 pm on Mar 19, 2003 (gmt 0)

It's not that I don't believe it is a huge, sophisticated market. Rather, I am speaking of the difficuly of accepting payment from Asian countries via credit card.

msgraph




msg:189033
 5:23 pm on Mar 19, 2003 (gmt 0)

What if...

17 out of 34 million subscribers have their homepage set to Daum.

They only need to load a new browser default 24 times to equal 400 million.

Or 17 million can load a new browser default window 12 times and another 17 million can browse around 12 different pages on Daum's site to check mail, news, or whatever they offer.

Or we can divide that up even more.

How many times a day does someone open a new browser window that defaults to their set home page?

soooo....they must really love the Alexa Toolbar ;)

toolman




msg:189034
 5:31 pm on Mar 19, 2003 (gmt 0)

Since when did Alexa become a seriously regarded metric for site popularity?

Brett_Tabke




msg:189035
 5:32 pm on Mar 19, 2003 (gmt 0)

Since (according to to some sources) they have passed 20 million dls and (guess) somewhere over 10 million installs. That is the most valued and accurate public metric we have available bar none. Aside from alexa.com, the top 1000-2000 sites are pretty spot on.

MSGraph, subscribers!= visitors. That would be akin to saying MS's traffic is all hotmail.

duncan12




msg:189036
 5:45 pm on Mar 19, 2003 (gmt 0)

According to Alexa, search.daum.net accounts for 4% of Daum's total traffic. Doing the math... 4% of 400 million means Google will get 16 million searches per day. Not bad, but pales in comparison to Googles current search traffic (150MM?)

Duam's breakdown (also from Alexa):
daum.net ~ 29%
cafe.daum.net ~ 12%
my.daum.net ~ 10%
search.daum.net ~ 4%
shop.daum.net ~ 3%

The pageviews per user/day is at around 15, comparable to Yahoo. But where Yahoo'ers are heavy users of email, Daumers are big chatters.

heini




msg:189037
 6:41 pm on Mar 19, 2003 (gmt 0)

Well, adding something in the range of 16 Mill daily is not bad at all. That surely would make daum one of Google's major partners. Thanks Duncan.

Beastie




msg:189038
 8:51 pm on Mar 19, 2003 (gmt 0)

Hmm, I would say the likelihood of Google.com results powering Daum.net are small. I'm betting that Google.co.kr is the answer. I just tried a 'search local sites' on Google.co.kr, and English language sites still crop up in searches. However, these will have either a korean IP or extension, presumably.

If you want to show up in dome.net results, you're going to have to host your site somewhere suitable...

robertito62




msg:189039
 9:02 pm on Mar 19, 2003 (gmt 0)

Beastie,
perhaps not so...

I just tried a search for some of my KW in Google.co.kr (local searches) and got the same results as in Google in English, many sites not hosted in Korea (I know some of the sites in the SERPS) and none of them with .kr extensions.

I doubt Koreans haven't developed any pages on the niche I am refering to.

choster




msg:189040
 9:05 pm on Mar 19, 2003 (gmt 0)

A couple of notes:

English is a required language and taught to all high school students, but that does not mean that most Koreans are fluent (just as nearly all American high school students take a foreign language, but few remember any of it within a few years).

Credit card usage is not widespread Asia, even in Japan. Since the currency crisis, however, as the domestic market has matured, South Korean credit card usage has surged. Since this is a relatively recent development, security systems and card users alike are not as mature as in the U.S., so yes there are higher background rates of fraud and debt defaults. If this frightens you stay away-- but consider also that credit card spending has increased at over 90% a year since 1998.
[news.bbc.co.uk...]
[hankooki.com...]

Daum (pronounced 'dhowm') is Korean for "next" or "afterwards."

LostJames




msg:189041
 11:58 pm on Mar 19, 2003 (gmt 0)

very true.
"It has the MOST ADVANCED Internet in the world (not the biggest, but the best).
Anyone who has visited that country will vouch for the technological advancement in all areas, including banking & security. "

very true.
"you are unlikely to get much business from the Koreans." They don't speak much english. However, for those of you considering going multi-lingual with your websites, Korean must rank amongst the 1st choices: The are a large online population (not like the US, but compared to other countries); are sophisticated and have money to spend.

But, you have to know what & how Korean culture plays in it.

Koreans (much like other Asians) LOVES name brands.
They are not most likely go for bargain price. They want the name brands. Periods.
And they want the product when THEY want. NOT when you can ship them.

If you are in business of selling products (ie retail), unless you have name brand products, and you are willing to have actual store front (or at least warehouse in Korea) you are not likely get any business from Korea.
They want the product FAST. like NOW.
DHL in Korea is the best & most used service.
All of them are overnight service, if not SAME DAY service.

If you are in marketing or tech sector, it might be whole different story.
But, one thing is the marketing that works in North America do not work in Korea. As Korean have different sense of humor, thought, etc.

Yes, DAEUM is the best one in Korea. But it will just be IN KOREA.

p.s. You got to wonder about their FREE sample service! LOL!

Just my $0.02

yabbi




msg:189042
 1:03 am on Mar 20, 2003 (gmt 0)

Did you know, starcraft sell 1 million copy at Korea?

This 37 message thread spans 2 pages: 37 ( [1] 2 > >
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