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optimizing home page and site for several Keyword phrases
Am i diluting and hurting my rankings
Buckley

10+ Year Member



 
Msg#: 10326 posted 12:18 pm on Mar 11, 2003 (gmt 0)

Hi,

I have been working on optimizing my site mainly for two product categories, one is a single keyword, the main is a two word keyword phrase.

The product categories are different but related so it's hard to decide if they are two different themes or could be considered part of the same theme? (really not sure on this)

My main optimization keyword phrase, the two word one, shows 335,000 results on Google, the one word keyword shows 106,000.

I have optimized for both in the title, keyword density, content etc but more so for my main product.

I appear on page 7 for both keyword phrases on Google and have for several months after being way down the list. I'm thinking of dropping the optimization for the single keyword and concentrating on my main product which is more profitable to me. I then thought i'd build a sepearte site for the other down the track.

Do you think this will help me to climb up the rankings for my main keyword phrase?

I was thinking that maybe Google is confused as to what my site is about....therfore giving them both so so rankings.....cause they cant decide if my site is about product a or a related but still different, product B?

I'm interested to hear some peoples thoughts on this. And also how to determin if related products are part of one theme or seperate. Sometimes it's easy to tell other times its really confusing.

Thanks in advance.

 

Grumpus

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 10326 posted 12:53 pm on Mar 11, 2003 (gmt 0)

It takes Google time, but it does look at each page in a domain and try to come up with some sort of "What's the Theme" kind of deal with it. Took it about 4-5 months to learn what mine was about. Freshbot likely speeds up this process based upon my observations of it settling in on a new site it finds.

Also, bear in mind, that I (and I know others, but I suspect that it's MANY others) see that 40% or less of my traffic comes in on the keywords/phrases that I decided were going to be the ones I optimized for. That leaves 60% or more of my traffic coming in on things I didn't even think of. Granted, this can be a bad thing if they are completely irrelevant, but for the most part, it's been a good thing for me.

There's another thing to consider here. You are saying that you are optimizing for Two Sets of Two Words (or whatever the numbers are) instead of One Set of Two Words. You're wondering if you are confusing the bots. Either way, you're talking about 4 words. There must be more than 4 different words on the page, right? Therefore, wouldn't Googlebot get confused by those other words that you have on the page? How does it know which 4 words you picked? If you stuffed the page with them, then it'll know - but it'll also likely spam you right down to the bottom of the SERPS. If you didn't stuff them, but your language naturally means that your page is about the four words, then everything will be fine.

It's a good idea to know what your keywords are - i.e. the keywords that are going to bring you qualified traffic, but as far as optimizing a page for them, that's pretty much old news (or for directory submissions). In the olden days, your meta tags played a major role, but now it's the entire body of the page, not just a list of keywords. It's not just a matter of density, but also a matter of how they are spread. I can take a word and use it three times on an entire 80K page and get that page to rank higher nowadays than a guy who uses it 20 times up at the top of the page.

The main key to keywords nowadays is to get them into the HREF tag of pages that link to you (both internally and externally). With the new LR calculation that either is or probably will soon be in place (depending upon who you talk to) this becomes even more important because the linking page needs to show up in the SERPS too for your added "Topic Bonus". For example, I try to get the word "widgets" into the link text going to my "widgets" pages. They only have a PR of 3, so for the term widgets, they don't rank very well. But, if you add something like "blue widgets" "Used widgets" or "whatever widgets" those pages often outrank PR6 and PR7 pages because of the fact that that section of my site is clearly about "widgets" and that page it shows is clearly about "blue" ones.

Hope this helps.

G.

Buckley

10+ Year Member



 
Msg#: 10326 posted 3:04 pm on Mar 11, 2003 (gmt 0)

Thanks for the imput Grumpus.

When i say i'm optimizing for 1 x one keyword and 1 x two word keyword phrase on my home page (e.g. object and blue widget, i realise that there must be many more words than just those three on the pages. I have content specific and content related pages as well....but these three words and these 2 products are my themes.(although i'm not sure if there one or two themes as they are related but different?) I concentrate on them for my home page title, H1 headings, keyword density on my home page and try to have the rest of the site related to these. I'm wondering though if i'm diluting my theme based on the fact that i rank page 7 for both of these main keyword phrases on google. I rank better, obviously for more specific lower popular terms and for terms that i have a specific content pages about that subject but i really want to rank high for my two word keyword phrase as i know my business will explode if i can. I'm prepared to sacrifice the other keyword i'm trying to rank high on if it will help get my main most important keyword phrase higher, quicker. This is a really important phrase for me. I do really well on lots of other terms but this is the big one for me. I've looked at how people search and this term is really important to me.

Grumpus

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 10326 posted 3:15 pm on Mar 11, 2003 (gmt 0)

Get those important keywords into the link text on some of your pages that link back to your homepage. It'll probably help and definitely won't hurt.

G.

Buckley

10+ Year Member



 
Msg#: 10326 posted 3:53 pm on Mar 11, 2003 (gmt 0)

Again, thanks Grumpus,

I'm now in the process of changing all those "back to home page" internal links to "back to blue widget home page" with Blue widget being the anchor. That is what you meant...right?

Grumpus

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 10326 posted 3:58 pm on Mar 11, 2003 (gmt 0)

Yuppers. Kill the words "back" and "page" too, probably so you aren't dilluting.

"Blue Widget - Front" or "Blue Widget - Home" or "Blue Widget - Top" something along those lines. Otherwise you're making "Back" and "Page" keywords too. Leave something there so visitors can know exactly what's going to happen when they click it, though.

G.

Buckley

10+ Year Member



 
Msg#: 10326 posted 5:20 pm on Mar 11, 2003 (gmt 0)

I thought that only the words i placed in the anchor text would count? Thats ok...I'll take your word for it.

Has anyone got any other thoughts re the original post?

Cheers

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