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Overture Keyword Suggestion vs Google Traffic
Information Real or Fake?

 8:43 pm on Mar 7, 2003 (gmt 0)


Google has done me right for a change. This update put me up in the top five of my top keyword. Overture Keyword Suggestion Tool says that my keyword gets near 100,000 hits a month. Previous to the update, I was 10 and 11 under the keyword and my site only experienced 15 hits from it. Will I get some of the 100,000 hits now? Please tell me whats up?


The Golden Ranker....



 9:25 pm on Mar 7, 2003 (gmt 0)



 9:30 pm on Mar 7, 2003 (gmt 0)

Heh, i wish the math was that simple.


 9:31 pm on Mar 7, 2003 (gmt 0)

Overture is a totally separate entity from Google, so you really couldn't apply their statistics to Google with any true accuracy. And that is an interesting theory/possibility in regards to the bogus information.
I have queried the Overture tool many times and looked at my monitor in surprise at the alledged minimal return for an "obvious" search term.
Could the Overture Search Term Tool be a marketing ruse?

[edited by: FredZeppelin at 9:33 pm (utc) on Mar. 7, 2003]


 9:32 pm on Mar 7, 2003 (gmt 0)

Hi Golden Ranker and welcome to WebmasterWorld. Have a bit of patience, It's Friday afternoon and people are busy getting work done before the weekend and the crawl.

You are not seeing an increase in the number of visitors yet, because the update has not shifted to the main index. The dance takes several days to settle on www.


 9:33 pm on Mar 7, 2003 (gmt 0)

Do you always click on the first result in a query?

Is your snippet solid?

Is your title informational or keyword stuffed?

Either way I'd say you'll be lucky if you get half of the number given.


 9:34 pm on Mar 7, 2003 (gmt 0)

The tool is only an estimate.

The key is how many sales or whatever you are looking for as a result. Some industries convert 1:250 others convert 1:10

Good Luck with your new G result :)


 9:47 pm on Mar 7, 2003 (gmt 0)

golden ... overture results are shown on a ton of partner related sites ... the numbers you see using the search suggestion tool are the number of searches done at all partner sites (yahoo, msn, lycos, etc, etc) in the previous month ...

are the results real? yes but keep a couple of things in mind when you use them ...

first it is a fluid bid system, so you do have a lot of people monitoring their positions using the search term, in fact there are software products that do this automatically, so take the numbers with a grain of salt ...

If you have moved from 10th to first at google on a term that gets 100,000 visitors per month at overture ... your traffic should go up more than 100 times what it was at 10th place you say 15.

Forget about half, even if you are first, I'm guessing you have 2 paid listings above you still, and a bunch to the right of your listing ...

Nicely done though ;-)


 9:53 pm on Mar 7, 2003 (gmt 0)

golden, had one other thought for you ... it also depends on the specific term ... Overture tries their hardest to combine related terms into the same search ...

singular vs. plural
similar things (limos and limousines)

they do this so they can get the higher cost per click bids,

BUT other real search engines aren't going to combine this term ... if your keyword is a term that is is searched both singular and plural and misspelled, and has other really common words ....

you need to see where you rank on all these variations to better assess, you'll be amazed the differences between singular forms of words and plural forms ...


 10:52 pm on Mar 7, 2003 (gmt 0)

And... As I have mentioned elsewhere, it is not necessarily enough to score at number one because it seems to me, based upon my adwords experience, that a lot of people prefer clicking on an adwords ad over the natural results.

So you better have a good title and meta description in there if you are going to compete with the fabulously scripted copy in some of those adwords ads.

I trust the Overture tool. If anybody else has a more accurate measurement tool I'd like to hear about it. I believe that the search volume, plus the many portals from which it's data comes from, allows for a good cross-section of the surfing public.

Although the numbers are accurate for Overture's partners, and the numbers are probably larger for Google, the tool will still give you the general direction that the Herd is moving in.


 3:15 am on Mar 8, 2003 (gmt 0)

word tracker works very well.


 6:44 am on Mar 8, 2003 (gmt 0)

I have my doubts about word tracker.


 8:48 am on Mar 8, 2003 (gmt 0)

I have my doubts about the accuracy of the numbers with Overture Search term tool but believe it gives you some idea as to which keywords are more important than others.


 9:15 am on Mar 8, 2003 (gmt 0)

On Overture the low volume phrases can be revealing. When you see 129 searches for "angeles blue widget los online quote" and 61 searches for "free free widget widget blue fuzzy" you gotta wonder. Great tool, but...


 10:17 am on Mar 8, 2003 (gmt 0)

And... As I have mentioned elsewhere, it is not necessarily enough to score at number one because it seems to me, based upon my adwords experience, that a lot of people prefer clicking on an adwords ad over the natural results.

I clicked on an adwords result once.

Sponsored link once too.

I would echo jbauder's comments. You can not underestimate the importance of plurality when it comes to using Overture suggestion tool for Google optomization.

Do a site search for a thread that talks about the relationship between Overture searches and Google. I think it gave (probably outdated now) a statistic that would relate the Overture suggestions to Google searches.


 12:04 pm on Mar 8, 2003 (gmt 0)

My experience is that people click on the natural results more than Overture links. Even when they are camoflauged to look like natural results, surfers pass over them to click on the natural results more. This is based on my personal experience and statistics.

Furhermore, the Overture search tool numbers are way, way, way, way, way off. IMO and experience.

Plurals and singulars are important in google. So are all the oddball search terms. For me, I discovered people were doing "City + keyword 1" searches or "State + keyword" searches.

Light bulb goes off and I create a 50 state directory at my non-commercial "helper" site. Each of those 50 pages has an "ad" to my commercial site.

Semantics, search terms and keywords is a science unto itself that I love playing with. Time and your own tracker stats will reveal much.


 1:54 am on Mar 11, 2003 (gmt 0)

do you have specific doubts about word tracker?

I've always found it pretty helpful, are you speaking strictly from a statistical reliability standpoint?

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