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Search Engine Newbie
A few questions about getting listed in a search engine
OhMyPixel




msg:703602
 6:01 pm on Nov 11, 2002 (gmt 0)

I have been designing websites for about 6 years and I've seen the search engine companies popularity come and go. I am currently working with a company to do some design and they asked me about getting traffic to their website.

Here in lies the problem. I found out they have 30+ specifically named domains that all have a massive amount of meta-tag junk. The owner is attached to each and everyone of these and is also paying hosting for each individual domain.

My Advice To Them:

(1) I told them that they need to cut down on the domains. They can have the few that are really important and focus on those - The rest of them can be redirected to the main website. But the redirects will not be listed in the search engines.
(2) I also told them that getting a website listed will cost them money. I know that Overture, Inktomi, and Altavista charges for spidering/inclusion. If they want to spend the money on these services they can.
(3) Getting listed in Yahoo and Google is more difficult and takes time but is well worth it.
(4) Should I consider a Yahoo!Express route with sponsored links? What is the response from these type of services?

My Question To The Experts (YOU!):

Do you agree with my advice?
Is paid inclusion worth the costs?
I know you can get listed in google and yahoo by going the "suggest a site" for a category route - What is the general response time for something of this nature?
Should you resubmit your site frequently?
What are some of the things that I should look out for?

I apologize if this is a repost. If there are any posts that I missed that may have answer my question please feel free to link me to them.

 

jackofalltrades




msg:703603
 6:23 pm on Nov 11, 2002 (gmt 0)

1) ditch the domains if the content can be easily intergrated into a few sites. If the domains have duplicate content, then definitely ditch them.

2) you can get your site listed without spending a penny. Its only when you want to start targetting keywords using sponsored listings and the like that you need to pay.

3) Yahoo and Google are well worth it. Get your domains listed in the ODP as well (ODP listing = Google listing). when you cover these bases, your domains start to get covered by the others as well.

4) no idea im afraid.

Hope this is some help.

JOAT

OhMyPixel




msg:703604
 6:31 pm on Nov 11, 2002 (gmt 0)

That is basically what I figured. I'm still curious about number 4. Any other input would be GREATLY appreciated.

ALSO, how do people keep track of keyword responses for each site? What software is used? I've seen this but never figured out how they do it.

kwburke




msg:703605
 2:12 am on Nov 14, 2002 (gmt 0)

Since Google seems to be overpowering Yahoo's own results, the decision on wether to submit to Yahoo may depend on how you are positioned with Google. If you are in a hurry and want to get some exposure, the pay the $299. But realize it will get you nothing other than insure that they will review your site quickly. It can't hurt but may well be a waste of money now that Google is so strong.

WebManager




msg:703606
 10:05 am on Nov 17, 2002 (gmt 0)

Go for Yahoo Express listing. 300 USD isn't much for a year, and the GoogleBots were all over my site, particularly when it initially featured on the "new additions to Yahoo" page.

Hopkins




msg:703607
 5:38 am on Dec 4, 2002 (gmt 0)

Take care to Yahoo, If your are not listed in the good
directory. You will lost your $300!

Only few clicks per Month.

rmjvol




msg:703608
 6:15 am on Dec 4, 2002 (gmt 0)

kwburke said:
Since Google seems to be overpowering Yahoo's own results, the decision on wether to submit to Yahoo may depend on how you are positioned with Google. ... But realize it will get you nothing other than insure that they will review your site quickly. It can't hurt but may well be a waste of money now that Google is so strong.

Hopkins said:
Take care to Yahoo, If your are not listed in the good directory. You will lost your $300!
Only few clicks per Month.

I've got to disagree with this line of thinking somewhat. Yahoo commands a large market share currently with no significant change in site to that. While it's true that Yahoo search results are essentially repackaged Google results, I believe there are still several reasons why a paid Yahoo listing can be a good investment.

First, for some categories the PageRank of a Yahoo listing can be worth $300 a year alone. You'll need to check the client's category to determine that.

Second, the merged Yahoo title and description has the potential to be more attractive than the snippet that comes with a Google listing. And the red arrow highlight also helps to call attention to your listing.

Third, while Yahoo rankings do essentially mirror Google rankings, I wouldn't count on that to be true indefinitely. There has been at a good bit of discussion that Yahoo will inject other non-Google results into the listings at some point time.

Bottom line, if your client can budget at least $300 annually for website promotion, Yahoo is probably a safe bet.

Rmjvol

OhMyPixel




msg:703609
 5:34 pm on Dec 4, 2002 (gmt 0)

I'm not sure I understand the value of pagerank. Why are so many people focused on PR? I understand it slightly but not completely. I read about it in the knowledge base of questions (the faq) but it didn't make much sense. Keep in mind I'm new to the lingo, etc.

rmjvol




msg:703610
 7:09 pm on Dec 4, 2002 (gmt 0)

Google's Pagerank is their score for the relative level of importance for any particular page on the entire web. You can see an estimate/representation of it by viewing a page with the Google Toolbar installed.

While PR is *not* the be-all-end-all to ranking well on Google (& Yahoo &AOL & Netscape...), it is the absolute trump card. So with 2 essentially identical sites, the one with higher PR will be ranked higher. And pages that are less optimized can outrank more optimized pages if there is a significant PR difference.

PR is one of (if not the most) difficult optimization factors to manipulte.

tlibson




msg:703611
 8:03 pm on Dec 4, 2002 (gmt 0)

About resubmitting: I'm not all that experienced with this, but it looks to me like it's worth resubmitting as often as your content changes, especially if you're not the kind of site that has a lot of other sites linked to it. If you find you're slipping in your place on the results pages, it's more important to adapt your content to the keywords you want -- then resubmit.

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