I haven't done any search engine stuff for about a year and a half and everything seems to have changed dramatically. Is it possible to get listed on MSN without paying LookSmart? What about Overture? can I just use Overture and still appear on MSN?
If you do go with the Inktomi option do some research on your keywords and make sure you won't be buried under a bunch of Looksmart listings. Generally speaking if there are more than 10-15 Looksmart listings I see very little traffic from MSN. If you can find some keywords with only a couple Looksmart listings the traffic can be great.