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Do competing phrases on a page hurt?
Can optimizing for more than 1 phrase per page limit results?
Craig_F




msg:703993
 2:15 pm on Jan 18, 2002 (gmt 0)

Hi Everyone,

I have pages that I can optimize for at least 3 phrases pretty easily. Meaning I can cover all the bases (title, content, metas, etc) with these 3 phrases fairly well and I usually do so. What I am wondering is that while I tend to get decent listings am I diluting my results by making it more difficult for the SE to decide which is the more important phrase?

Obviously, to some extent I am hurting the overall effectiveness of each phrase individually, but since I increase the number of possible keyword combos does the dilution really matter? Thoughts?

Thanks,

Craig

 

agerhart




msg:703994
 2:24 pm on Jan 18, 2002 (gmt 0)

That is a good question Craig, and a very important part of keyword selection, research, and optimization.

I think that you can effectively target three keyword phrases, this is what I target at the most, on one page, but there are certain variables and requirements that must be met.

- I would make sure that there is enough supporting content on the page.....not just the word repeated a few times.

- The keywords should all be related and in most cases be keyword variations.....following the theme approach. For example, if you want to target "large widgets" you could also optimize for "small widgets" and "medium widgets" effectively.

- While choosing which keywords to optimize for and which ones to group on the same page, I think it is important to make sure that you are not trying to target a highly competitive keyword as a sub-keyword. In other words, if your main keyword for the page is "small widgets" and is not too competitive and you want to target "medium widgets" but that keyword is highly competitive, I would not try to couple the two. I think in this case it is better to have seperate pages for the keywords.

- As dilution is concerned, I think that you will only dilute the strength if there is no content, and if they are no closely related. The search engines will pick up on the pattern that is forming as long as you lead them in the right direction.

Brett_Tabke




msg:703995
 3:58 pm on Jan 23, 2002 (gmt 0)

I think it depends on which se you are targetting with the page. If it is say Fast or Alta, I tend to stick to one or two high quality phrases alone. If it is Google, I throw caution to the wind, and just write the page, then come back and make sure it has good density on the main phrase/topic. With that system, you'll get pages that pull from a real wide kw set.

biggles




msg:703996
 4:34 am on Aug 17, 2002 (gmt 0)

While choosing which keywords to optimize for and which ones to group on the same page, I think it is important to make sure that you are not trying to target a highly competitive keyword as a sub-keyword. In other words, if your main keyword for the page is "small widgets" and is not too competitive and you want to target "medium widgets" but that keyword is highly competitive, I would not try to couple the two. I think in this case it is better to have seperate pages for the keywords.

agerhart - why wouldn't you couple a highly competitive KW with one which is less competitive?

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