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Domain name importance in rankings?

10+ Year Member

Msg#: 66 posted 1:54 am on Jun 9, 2000 (gmt 0)


Does the domain name come into consideration when determining the ranking of a web site on some of the search engines?

So, if you happened to have doofus.com and someone searched for 'doofus', would that put you in better standing than another site? (all other things being equal)



The Oxford Massive

10+ Year Member

Msg#: 66 posted 11:38 am on Jun 9, 2000 (gmt 0)

In my experience yes it does assist, but other people may say otherwise.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 66 posted 6:10 pm on Jun 9, 2000 (gmt 0)

Some search engines do use keywords in the url, but it's a very minor part of the algo. You probably won't see any improvements in your rankings simply by having keywords in your domain, but if all other things are equal, it could give you the competitive edge.


WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 66 posted 4:39 pm on Jun 17, 2000 (gmt 0)

It is important to use them though, because you never know when it may become a bigger part of the algo. Diversity, diversity, diversity. Sooner-or-later, little parts payoff. Do a little bit of everything. When the algo switches, you reduce the risk.

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