Hi Brett; welcome to the forums ;)
Well, I think .web is going to be the big winner. And ultimatly, the big loser will be users who have to keep it all straight.
Another winner will be all the lawyers who have to deal with the domain name disputes.
With all the e-comm I was thinking .biz. However I do agree with you on the end user loosing...
1st person "Hey I found a great site last night"
2nd person "Really, what was the URL?"
1st person "www.whatever.com or was is .biz, wait I think it was .web."
Sorry for the slant. I couldn't resist :).
By the way Brett, welcome to the forums...;).
.firm (I've had client requests re securing .firm for several years)
I would think it would be .web, with .biz coming in second.
What ever the new domains are I agree with the new kid on the block, Brett (Welcome), that ultimately it will simply create more confusion for the end users.
It seems to me that we should be doing more to make effective usage of the .coms we already have. I remember some time ago theories bandied around about time limits to implement and upload a domain name or you forfeit it, ie., USE it or Lose it. Has some merits in my opinion, (but then I am sitting on a few domains myself desperatly working to get the up). Oh well, back to the computer....
Without a doubt, web. Aside from obvious personal bias, it's easy to remember, applicable to *branding* and very applicable to local sites/directories.
Over here in the UK, I've thought we could do with .eu for a long time. Because one of the prime tenets of EU law is removal of trade and immigration restrictions (to encourage free flow of 'factors' i.e. goods, businesses and workers) it would be of great advantage on every side to be able to quickly identify member-state sites.
If it takes off, .eu could be very big indeed, becasue the EU is very big indeed.
I don't know about you guys, but I'm saving up for ".britney"
I am looking at:
Ahh.. you get the idea... and DON'T go stealing my domains you hear!
Another view on the new TLDs
The Domain Name Biz: www.dud.com [businessweek.com]
The only winner I can see is ICANN - with all these extra domain names that people will want to buy. Bad enough with buying a .com, then a .org, .net and all the .countryones.
I think it is nothing to do with what . you have, it is the way you promote the company.