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Domain Names Forum

    
Keywords in a domain name
How should you format it?
mike73

5+ Year Member



 
Msg#: 3814 posted 6:30 pm on May 24, 2006 (gmt 0)

If you're buying a domain name with keywords in it, what should the format be?

www.keyword1-keyword2-keyword3.com
www.keyword1keyword2keyword3.com

or what?

 

gendude

5+ Year Member



 
Msg#: 3814 posted 6:54 pm on May 24, 2006 (gmt 0)

One that is the most easiest to remember for your customers.

For some, that means hyphens (such as if you have 2 or 3 of the same letters squashed together), others can skip the hyphens.

webdudek

5+ Year Member



 
Msg#: 3814 posted 7:06 pm on May 24, 2006 (gmt 0)

buy both domains. domain name is cheap. Leave this decision open for later.
I think this has a meaning from the SEO aspect.
You better ask in the SEO forum.

mike73

5+ Year Member



 
Msg#: 3814 posted 7:14 pm on May 24, 2006 (gmt 0)

Thanks guys

From an adsense perspective, will the words only be parsed using the hyphens?

creepychris

10+ Year Member



 
Msg#: 3814 posted 7:37 pm on May 24, 2006 (gmt 0)

I know at times search engines are capable of parsing the words. You can see that by the way they highlight the words when you look at cached pages (for example, the Google cache). I like the advice given above but in this order:

(1) Buy both domain names.
(2) Use keyword1keyword2keyword3 unless there are some double letters or it becomes unreadable or confusing (say the end of keyword1 and the beginning of keyword2 happen to form a different word)
(3) Use the dashes if some confusion arises.

gendude

5+ Year Member



 
Msg#: 3814 posted 9:02 pm on May 24, 2006 (gmt 0)

Just think of it like this - One of the Googlers used a great example in another thread.

If the name of your site is Experts Exchange.

Would you want:
www.expertsexchange.com
or
www.experts-exchange.com

One is clear, one sounds...adult

Another example, I'm just making this up, so sorry if it exists, but say it was about dolls and their looks:

www.dolllooks.com
or
www.doll-looks.com

One is clear, the other has too many of the same letters squished together and could confuse people.

Unless you run into the issues above, you could go either way, although hypenless would probably be easiest to remember (as was said, register both, have one re-direct to the other).

Eltiti

10+ Year Member



 
Msg#: 3814 posted 9:01 pm on Jun 1, 2006 (gmt 0)

According to some people, domains with "too many" (1, 2, 7?) hyphens would be "at a disadvantage" (penalty/lower ranking/longer sandbox?) in "certain competitive markets".

That said, as others have mentioned: get both versions and redirect one to the other!

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