Interestingly I have been diversifying my sites away from the .com over the past couple of years with the advent of .cn and .in but trying to get some ccTLD's is a nightmare.
So that an interested widget purchaser rightly perceives he is dealing direct with the actual source of the supply and not through a worldwide routing office of two desks in whichever country!
However how does this affect .eu?
My customers need to know direct answers from the raw widget source therefore .eu is not only a very good contact point from which to disseminate that information but also a good point for enquirers who, don't ask me why about this, actually prefer to write/speak with someone in a language they know they can understand!
Trust me, I am regularly asked if my Indian and Chinese offices speak English!
The .com still holds all the main information, the .co.uk is focused on the UK, the .eu is going to be very important for me since the Net has changed considerably over the past 14+ years of our .com site and it's going to allow me to diversify into other realms of my widget trade which would have been a lot more strenuous incorporation under the .com:-)
It's a pity it's taken so long to happen.