Domain landers are increasingly have the "look and feel" of something real, not just a crummy generic link splash page.
What got me was the page just did not have that lander look and feel. It looked like the entry page to a professionally crafted site.
The array of links were diverse, not just the same links top and side: 7 top, 18 "left navigation".
A large, professional "on domain topic" image was placed top and central to the lander.
The search box was prominent.
On the right side of the lander page was what appeared to be "an article" introductory paragraph . . and by golly, it really did lead to an article!
On the article page were lots of related PPC links next to the article AND links to other articles. Not that much different - in substance - than your ubiquitous and run of the mill made-for-Adsence website, which aren't all that bad if they actually have some content of some small measure of intelligence.
Brilliant, just plain old fashioned brilliant execution of a domain traffic monetization strategy.
Say good-bye to the days of ugle, scary, off domain topic, plain Jane, generic, irrelevant, cheesey looking landers.
A tip of the hat to YesDirect. The next step in the evolution of domain PPC landers has arrived.
You can find out what they look like simply by determining what domains BuyDom has for sale, which isn't that hard to do.*
CAVEAT EMPTOR: YesDirect insists on keeping BuyDoms pop-up system in operation, a MAJOR strategic error in my analysis. ANYTHING that generates a NEGATIVE response to direct navigation is just plain dumb, as you end up deterring the very behaviour you wish to encourage by improving the appearance and function of the landers. What is more annoying than multiple explosive pops ups? The added percentage of revenue from pop-ups IMHO ought to be surrendered in favor of a more favorable public pereception - and acceptance - of direct navigation. C'mon guys and gals at YesDirect: Do something with a long view to encouraging direct navigation: KILL THE POP-UPS.
(And yes, they're been tweaking their landers for awhile, but the latest is clearly the best - by far. )