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Domain Registrar GoDaddy in Fight Over 2006 Super Bowl Footbal Ad
Brett_Tabke




msg:694085
 7:32 pm on Dec 27, 2005 (gmt 0)

Godaddy founder Bob Parsons [bobparsons.com] says he doesn't know if GoDaddy will have a commercial on this years super bowl. GoDaddy made some news a year ago [webmasterworld.com], with an ad

We still donít know if we are going to advertise in next yearís Super Bowl. Weíve been busy working to get an ad approved by the censors at ABC and really havenít had any luck.

 

BadSense




msg:694086
 8:35 pm on Dec 27, 2005 (gmt 0)

Heh, nothing wrong with just replaying last year's ad... ;-)

mona




msg:694087
 9:10 pm on Dec 27, 2005 (gmt 0)

Why pay for a Super Bowl ad when they can milk all this free publicity just talking about it?

wrgvt




msg:694088
 11:28 pm on Dec 27, 2005 (gmt 0)

It's the only commercial I can remember from last year's Super Bowl.

joeduck




msg:694089
 2:49 am on Dec 28, 2005 (gmt 0)

I really appreciated the fact that Parsons detailed last year's commercial costs and results in his blog - very interesting stuff.

cerebrum




msg:694090
 10:31 am on Dec 28, 2005 (gmt 0)

Media-exposure monitor Multivision found that GoDaddy's Super Bowl ad was mentioned in nearly 700 broadcasts on local, national and cable television. The broadcasts reached an audience of 262.9 million people, with an estimated publicity value of $11.7 million, according to Multivision. GoDaddy paid Fox $2.4 million only to air the 30-second ad. Bob Parsons is an excellent marketing manager and he know the pulse of media and also public.

amznVibe




msg:694091
 6:37 pm on Dec 28, 2005 (gmt 0)

Disney (owns ABC) are such hypocrites.
While I think GoDaddy's ad was tasteless and a direct shot at the lowest common denominator, ABC airs far worse stuff on Desperate Housewives. Or how about ABC's ad for Desperate Housewives with that T.O. nudity nonsense?

Two Bass Hit




msg:694092
 3:08 am on Dec 29, 2005 (gmt 0)

I would love to be the guy who sells airtime for the super bowl commercial slots. Imagine those commissions!

carguy84




msg:694093
 9:44 am on Dec 31, 2005 (gmt 0)

I was unaware ABC was in a position to turn away any business.

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