>directory names as kw's as being more attractive to the algos than domains
It's worked for me on small sites. As in /hatstuff/ and /bowstuff/ being two different product lines on a free subdomain site, as well as similar occurrence on regular domain site.
In a couple of instances, it was actually /keywordrunon/keywordrunon.html that did nicely.
Mine are not typical because of small size, and keywords that aren't very competitive. But it's just as easy for me to put them into a directory as in the root, except for dealing with duplicates in the graphics files.
In cases where I used the directories,it was the directories that did well in the searches. On another recent site, I put all in the root, and the index page comes up for the keywords rather than the subsidiary product page.
Where there a couple of different products, the directories make it easier for cataloging the product photos, which is how I accidentally started doing it.
OK, I just double checked Google. I've got a directory coming up #9 with 121,000 found using /inspirational-gifts/ hyphenated. One page only for that keyword phrase - the index page of the directory, but the keyword is used in link text throughout. It's a 12 page site.
That site has almost the first 15 spots coming up at FAST for another phrase; however, with the recent change, Alta is no longer being kind with this. It's Google it's worked with consistently.