I run an online shop that sells to a broad market and I have just had an offer from someone to buy the domain from us. He isn't interested in buying the website technology, or our business as a whole, and we could still trade but we would need a different name.
We've been around about a year, and have built up customer loyalty, a good reputation, and a good brand.
The offer he started with was low xx,#*$!.
If I sold, I'd have the technical issues (redoing the site graphics etc), the legal issues (changing the business name etc) and obviously updating or restarting all my business relationships.
My question is, if he starts with an offer of low xx,xxx, is he likely to have a large purse and really want this domain name? Should I make an exorbatant counter offer or will this just deter him?
Any advice from the pro's who have bought domains in this price range?
Thanks in advance