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Domain Names Forum

    
Making a brandable domain name
Skinny

5+ Year Member



 
Msg#: 2900 posted 8:39 pm on Jun 27, 2005 (gmt 0)

Hi, I'm having a tough time on choosing a brandable domain name for my article site.

I was wondering what kind of process do you use to come up with a brandable name.

Thanks

 

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2900 posted 8:57 pm on Jun 27, 2005 (gmt 0)

One thing I do is choose a few relevant words for the site and then look at the roots of those words in other languages. Japanese translation can give some memorable syllables (transliterated) as well as Hebrew and various African languages. Latin and Greek are always good, too.

Completely made up words can be tricky - espeically because they may have unfortunate meanings in languages you are not aware of (the "no-va" automobile brand fiasco in Latin America comes to mind.)

There's a process I usually engage, back and forth between available domain name utilities and "words". That process can build momentum as you engage it. I know I can't do it all in my mind - I just start to loose it!

Quinn

10+ Year Member



 
Msg#: 2900 posted 9:07 pm on Jun 27, 2005 (gmt 0)

Thesaurus + rhyming dictionary can be helpful as well...

I'll second Tedster on the nonsense words. Without offline branding and alot of it...I think they're usually difficult to remember.

And questions about the origin of your domain name are inevitable, especially by people who had difficulty remembering it previously.

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2900 posted 9:16 pm on Jun 27, 2005 (gmt 0)

Thesaurus + rhyming dictionary

Wonder if that's where lexisnexis came from.

no-va

I just looked this up and it turns out this is an urban legend, as well as the "bite the wax tadpole" story about Coca-Cola in China. And the moral of the story is "do your research first."

Quinn

10+ Year Member



 
Msg#: 2900 posted 9:23 pm on Jun 27, 2005 (gmt 0)

lexisnexis

Interesting observation. May be worthwhile noting that the correct spelling for nexis is actually nexus?

You may have some room to play with spellings too. I would still SEO for nexus in their place.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 2900 posted 9:24 pm on Jun 27, 2005 (gmt 0)

I try to think of the way I want to be perceived. Words like easy and rapid communicate convenience. Words like century or solid might suggest longevity and by extension trustworthiness.

So you might want to think about the kind of feeling you would like to inspire in your site visitor (Gee, that site offers great values), and pick some words that inspire those feelings.

Another way to brand it is by using words that describes your demographic audience (or how they perceive themselves), such as smartkids, sassygal, etc.

Dorian

10+ Year Member



 
Msg#: 2900 posted 11:18 am on Jul 4, 2005 (gmt 0)

It's a very difficult thing you're doing and, frankly, I wouldn't obsess over it. Very few companies have good brand names and it's not the make or break. We have the carphonewarehouse over here. It's a very dated name now but a very successful company because the brand is much stronger than the name.

I did all the dictionary stuff but ultimately it didn't help. You need to keep coming back to the important issue - what is the brand about?

Beyond that avoid anything generic otherwise, in the case of a domain name dispute, you won't have much of a case.

maximillianos

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 2900 posted 2:21 pm on Jul 8, 2005 (gmt 0)

I find a Thesaurus is a great tool in exploring possible domain names. I also like to use a mix of common and not-so-common words... like job#*$!xxxx where xxxxxx is a not so common word but meaningful...

Good luck!

sem4u

WebmasterWorld Senior Member sem4u us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2900 posted 2:26 pm on Jul 8, 2005 (gmt 0)

I find that going to rhymezone.com helps.

luckychucky

10+ Year Member



 
Msg#: 2900 posted 2:48 pm on Jul 8, 2005 (gmt 0)

carphonewarehouse

You need to be careful about having a generic brand. A competitor/impostor/parasite can -- no, will, it's inevitable -- slightly tweak your name (say, as cellphonewarehouse). He'll steal your business, the goodwill you've built up through years of advertising and your carefully nurtured reputation, by confusing the public into thinking he's you. And you'll be powerless to stop him, with no legal recourse whatsoever.

Ref Mil-Mar Shoe v. Shonac, 75 F. 3d 1153 (7th Cir. 1996): 'Warehouse Shoes' held to be generic for a place where shoes are sold

LuckyDan

5+ Year Member



 
Msg#: 2900 posted 6:54 am on Jul 10, 2005 (gmt 0)

more imporatnt than being just catchy, your domain name needs to be memorable. someone needs to hear or see it once and be able to type it into their computer days or weeks later. stay away from arcane or abstract ideas, keep it simple!

Webdetective

10+ Year Member



 
Msg#: 2900 posted 1:03 am on Aug 6, 2005 (gmt 0)

What might be some good suggestions for a detective software site? Should it not necessarily contain the keyword word 'detective'?

luckychucky

10+ Year Member



 
Msg#: 2900 posted 1:25 am on Aug 6, 2005 (gmt 0)

play with:
snoop
sleuth
clue
bloodhound
flatfoot
gumshoe
privateEye
shadow
spy
hound

Tapolyai

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2900 posted 2:53 am on Aug 6, 2005 (gmt 0)

when I picked the domain name I could not find a name that had anything to do with the topic of the site.

So I found the shortest word that several people wrote exactly the same way when I asked them to write it down. I tried it over the phone and just directly.

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