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Google now a domain registrar
What are they planning for '05?

 4:01 am on Feb 1, 2005 (gmt 0)

With Google now a registrar, what kind of impact will this have on the many domain registration companies? It could be interesting as most of them are *customers* of Google.

Google email, Google hosting, Google domains, Google Adwords, Froogle for product placement - sounds like a nice small business solution.

Link to the registrar list at iana.org


Google is #895



 5:41 am on Feb 1, 2005 (gmt 0)

The question is why would Google enter such a low margin commodity type business? The money to be made from selling domain registrations comes from add-ons such as web hosting or web design.


 5:44 am on Feb 1, 2005 (gmt 0)

They could add-on the gmail service with your own domain?


 6:20 am on Feb 1, 2005 (gmt 0)

The money to be made from selling domain registrations comes from add-ons such as web hosting or web design.

Right. Maybe they are planning on one or more. They could easily offer a better solution that say bCentral.


 8:35 am on Feb 1, 2005 (gmt 0)

Is anyone ever so slightly nervous about this?

Suppose two sites are equal in every regard, PR, you name it, as seen by Google.
Further suppose that one site hosts at G and the other does not.
Might there be a perceived conflict of interest, if not a real one with respect to SERPs? - Larry


 2:35 pm on Feb 1, 2005 (gmt 0)

An object lesson in how to make money in the 'low margin' domain registration business is gained by registering a domain with GoDaddy. To register a domain you go through screen after screen of multi-part service offers. GD has perfected the art. That, in large part, is likely why they are positioned to place 2 SuperBowl ads.

Think about it: Hosting at 8 levels of service, email, SEO, SE submit, monitoring services, template packages, PPC management services, placement with the yellow pages. The entire internet marketing related industry could be co-opted by the registrars.

Sleep lightly those looking to gain ground in local search. As the SMEs register or renew their domains they will 'learn' the advantages of one-stop shopping.

Score one for Google.

Anyone for "Google SEO Services"?


 2:41 pm on Feb 1, 2005 (gmt 0)

>>Is anyone ever so slightly nervous about this?

Google isn't going to be making money off of domain names. If they roll this out - it will be for bundling and branding and such. They make more off of one click on adwords than a domain name for a year (most likely).

They can have a host your blog and your own domain name (and we put adsense on it) stuff.

Of course -- nothing will stop conspiracy stories.


 2:46 pm on Feb 1, 2005 (gmt 0)

I think its for more Internet user data.


 2:47 pm on Feb 1, 2005 (gmt 0)

Right. Maybe they are planning on one or more.

Maybe this ties into the 'dark fiber specialist' position they where looking for a couple of weeks ago. Most people speculated that they were just looking to beef-up their networks. It's not too far-fetched for them to be setting up hosting data centers utilizing these networks as well.

[edited by: thedagda at 3:03 pm (utc) on Feb. 1, 2005]


 2:52 pm on Feb 1, 2005 (gmt 0)

Yeah, i think Gogole is going for the all-in package:

search, email, hosting, domain: FREE INTERNET ACCESS with Internet2 and Dark fiber?

Is gogole gonna be kind of new AOL?


 3:00 pm on Feb 1, 2005 (gmt 0)

They could add-on the gmail service with your own domain?

This could be the best news I've heard all day. Gmail service (1GB + superb SPAM filter + email organizations) for my domain.

I can finally outsource my email to Google Gmail.


 3:36 pm on Feb 1, 2005 (gmt 0)

It's service oriented & even if they won't earn much in domain registration, they are'nt loosing anything...

And With Gmail, they will get more switch overs from hotmail & yahoo....

Surely Gbrowser & maybe Gmessenger is not far behind...


 3:38 pm on Feb 1, 2005 (gmt 0)

And wwg replaces www

They may as well do whatever they can while they can. Life is short after going public so who knows if they are even around in the same form in three years. Can Microsoft come from behind again like in the browser war?

Diversify until you're the best at nothing....but here's to hoping it'll be good.


 5:01 pm on Feb 1, 2005 (gmt 0)

Funny I was just thinking the other day they might do this.

Here's some more speculation. Imagine if they offer a new protocol for registering domains. Similar to ICANN's policy of having valid data in the registration. You want to register a domain, fine. You need to give social for personal accounts (in America) and Fed ID# for corps. Similar idea outside the country with local ID numbers. Now if you want 5000 domains, fine. But your name will be on it. Interlink, it will be noticed.

Now a domain is vetted. This improves their crawler tremendously. As mentioned in this thread, such an idea would result in claims of bias/etc. Which is their right and one day they will give up the unbiased nature of their site I believe. But if they wanted to keep it unbiased, they could use the excuse that spam has overwhelmed the internet and this is a needed service. Then they can implement a "sign-in" protocol. It works automatically if you register with Google, other registrars can automatically (fee-based or even free) interface with the system. Now they can crawl the web with more power. If your registrar doesn't support the new protocol, you can obtain an ID by signing into their system, receiving a special file that you place into your web's root. Googlebot visits to compare the key, which proves you can access the root of a website and are therefore the owner.

The power this would give their crawlers is immense. And the more time goes on, the more I believe it will become necessary to vet domains. Some system like this will have to be put in place. If we think spam is a problem now, just wait. Spammers will overtake the SEs completely. How can you possible combat automated domain registration, automated sophisticated, interlinking sites with autogenerated content using dictionaries? You can create autogenerated sites far faster than real ones. How long will it take for there to be more autogenerated sites w/ unintelligble content than real ones?

SEs will have to combat this by vetting the sources one way or another. It's either that or they will be totally broken.


 5:35 pm on Feb 1, 2005 (gmt 0)


Some of these idol speculation threads are fun. My guess is that Google may simply want to be able to register domains for its blogger service users. They have a built in audience of people who may want their own domains.



 5:39 pm on Feb 1, 2005 (gmt 0)

Getting closer and closer to a full-service portal type site, aren't they.


 5:57 pm on Feb 1, 2005 (gmt 0)

Yea, I'm with jim2003. I bet you it will be innocent and just for blogger accounts. Remember, this will probably mean nothing big for search, and I wouldn't really be surprised if they only offered it to bloggers and gmailers. Selling domain names to the public is way to low-margin to start now.

Althought when I whois myself it would be sexy if it said Google :)


 6:18 pm on Feb 1, 2005 (gmt 0)

If they can give away 1gb of storage for email, why not webspace as well? Free domain name, free storage, automatic adsense, even split adsense revenue with you automatically.

Geocities on steroids.


 6:43 pm on Feb 1, 2005 (gmt 0)

It could be just to keep updated with ICANN rules & policy changes. They would automatically receive notifications.

It also gives them the kind of access to whois data that a non-resistrant does not have.

Sometimes I conduct job interviews with people from various companies just to find out more about the company.


 6:46 pm on Feb 1, 2005 (gmt 0)

I will never registre my domain at a search engines, thats just to much info. I like the things to be a little spread.


 8:32 pm on Feb 1, 2005 (gmt 0)

I agree with Clark...

They will no doubt be using the "insider information" somehow to determine people setting up their own mini-sites and sites of that sort.

Its probably a good way to get rid of spammers, and blackhat SEO's and a great way to increase profits to their adwords/adsense programs....

Cleaner the organic search results, the more profits from advertisers...Win///Win....?


 10:01 pm on Feb 1, 2005 (gmt 0)

"organize the world's information"

Whois is a huge database, changing rapidly.

How good are whois info services today? How good could it be if Google attacked it to "organize it"?

What else is it used for? Finding new domain names. How good are "find a new domain name" services today? Ho wgood could they be if Google "organized" it?

Of course they will eat their own dogfood as well.

I expect to hear of a Google credit bureau eventually.


 10:14 pm on Feb 1, 2005 (gmt 0)

It would be fun if they automagically register available domains for their 100,000 most searched keywords and plaster adwords all over it ;)


 10:25 pm on Feb 1, 2005 (gmt 0)

Fun for them, yes. Maybe they did this because when you will be surfing with gbrowser, and you come across a domain that isn't registered, it will offer you google's services. Or maybe they did it because they figured after they signed up, we'd give them all the good ideas in a thread on WW like we did so many times before and they can just mine our ideas right here ;)


 10:47 pm on Feb 1, 2005 (gmt 0)

Personally, I think it's just a wise business move.

Another revenue stream capitlaising on things they're already good at, specifically distributing huge amounts of content efficiently and reliably.

I mena, given the bandwidth toll Google search racks up daily, they have an impressive uptime record. Apply their distributed load server technology to the hosting business, and you have a winner.

They can get into the hosting market cheap. They already have the data centers, they already have the big pipes going into the data centers. They have some of the best geeks on the planet who are good at keeping everything running.

Hosting domains should be dead easy for them. It's a pure revenue proposition for the first year, at least. They could ad 100,000 small business and personal sites in a year without even touching their badnwidth margins or storage capacity margins.

Ethical questions aside, it's smart business. And since the IPO, that's what it's all about. Business.


 11:03 pm on Feb 1, 2005 (gmt 0)

I remebmer GG saying that the did not look at whois data becasue it was just not cost effective. This may make it cost effective


 11:14 pm on Feb 1, 2005 (gmt 0)

What do you think people would pay to register a domain through Google, if Google registered domains were not sandboxed and domains from other registrars were sandboxed?


 11:16 pm on Feb 1, 2005 (gmt 0)

Well, to put a counter point, how many domains does google own? If I remember right, Amazon also became a registrar. Its reasons being direct access to the domains and also cheaper in the long run. Why couldn't google be doing the same?


 11:18 pm on Feb 1, 2005 (gmt 0)

If they can offer managed dedicated servers and do it well and at a good price, I would become a customer, even though I don't like them having access to so much info.


 12:20 am on Feb 2, 2005 (gmt 0)

yaaaaawn''' who cares

This 53 message thread spans 2 pages: 53 ( [1] 2 > >
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