I will be purchasing one or more expired domain names for a client. The expired names have/had good listings and are directly related to my clients business.
In a this situation should you would you: A. Do it on the cheap, purchase the expired domain names and redirect to the clients site and use up the old domain until the traffic dries up. B. Spend more and make somewhat unique content for the old domain and go for future traffic.
I know B. sounds like a good long term ROI rather than the quickie of A., however with all the Pay For of today, I wonder how long term long term is.
A or B? A mix is an easy answer however I am going in one direction on this one.