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How much does PR increase a domains value?
What other factors to consider when buying or selling

 6:38 pm on Sep 6, 2004 (gmt 0)

When buying or selling a domain – What factors really increase or decrease the value of the domain and by how much?

For example: What could you reasonably expect to pay for a PR6 domain that has been on the web for 3 years?



 7:30 pm on Sep 6, 2004 (gmt 0)

A domain doesn't have PR, pages do. Having cleared the air, one domain of mine has most pages sitting at PR 5 after 10 months. The domain isn't worth squat, unless I can find someone willing to buy, based on PR only.

Since I've never purchased (or sold) an existing domain, my input is less than what someone else might provide. However, when it comes to buying a domain I would look at the sales/conversion rate as the primary factor. Not what Alexa says, not what the green bar says.


 7:35 pm on Sep 6, 2004 (gmt 0)

I wouldn't factor anything for PR - I would look purely at traffic (and content of course which always has value), and particularly the high quality traffic (possibly not SE traffic) and decide from that what I can do with it and therefore what it's worth to me.

As grandpa says, conversion rate is a factor, but that is more akin to the sale of a business than the sale of a domain name. In which case you want to look at profits and not so much at conversions.

There are a few threads on here discussing the possibility that google are looking at Whois records and discounting PR on sale/change of ownership anyway. I have no direct experience of that, but worth looking into before you buy.



 7:59 pm on Sep 6, 2004 (gmt 0)

That is interesting... with all the Google hype…I would have expected to pay more for a domain that was clearly out of the sandbox and less for a domain that had a gray bar but then that is why I asked cause I really have no clue.

I am shopping around and just want to know what to look for and what to avoid. Are there any factors that do affect that value of a domain either positive or negative that one should be a wear of?

Thanks for your feedback. It most appreciated.


 12:44 am on Sep 7, 2004 (gmt 0)

We also look at backward links when we valuate a domain or site.


 1:53 am on Sep 7, 2004 (gmt 0)

> We also look at backward links when we valuate a domain or site.

Definitely scrutinize the backlinks of the domain very carefully - it wouldn't be the first time that the seller of a domain used his/her own link network to plump up the PR before putting it on the market - as soon as the sale goes through, the links get pulled.


 3:51 am on Sep 8, 2004 (gmt 0)

I have one other question if I might call on you experts for your wisdom. I have seen a number of post saying "oh my god they stole my domain" buy adding a dash or some variation to it.

If I bought 4-widgets.com could I get in trouble by 4widgets.com for infringing on them?

For example: webmasterworld.com and webmaster-world.com or prepay.com vs pre-pay.com (both hypothetical of course)

Thanks so much.


 6:10 am on Sep 8, 2004 (gmt 0)

5stars: the internet is a free open market, anyone can purchase any domain they want (almost). If some company got 4widgets.com and you buy 4-widgets.com, thats fine. The company should have thought of that them selves in the first place.


 9:05 am on Sep 8, 2004 (gmt 0)

Just don't try that with Mike-Rows-oft.

Some companys have deep pockets and dedicated lawyers and are good at protecting their trade name. You could register any name you want... using it may be another issue.

sorry, this has gone off topic


 2:05 pm on Sep 8, 2004 (gmt 0)

Since PR has become diluted as of late, I hear fewer and fewer instances where domains were sold based on PR value. A year ago, a PR7 site could increase the value by $20k-$40k over its actual value, but today it will basically make the talks much smoother if you are the seller.



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