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Subdomains turn good for Ranking?
does introducing subdomains in a site structure help?

10+ Year Member

Msg#: 2037 posted 1:58 pm on Jun 23, 2004 (gmt 0)

I'm thinking of changing my site to use a subdomain for each major section. Is it a good idea? Can it help with my site's optimization?

I would appreciate if someone shared their thoughts about it or gave a good thread on the topic.

Thank you



WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 2037 posted 4:16 am on Jul 1, 2004 (gmt 0)

Sorry you've waited so long for a response, Strider.

1. Many search engines treat subdomains as separate sites. This can mean you get extra positions in the results for some keywords. It can also help focus the various themes of your site semantically, and that can boost ranking for some searches.

2. A year back or more there was a lot of SEO that played off "wild card" subdomains. Anything you searched on seemed to have a subdomain with that word. Search engines did not like this and took steps to minimize its influence.

So when you say "major sections" make sure the sections really are major in size and relatively stand alone for content, with minimal but effective cross-linking. If that's your set-up, then you may get treated like about.com, for instance, who has used subdomains to good effect going way back.

But if you only have a few pages with minimal content, you may get treated like the wild-card folks did, and wake up to find everything has vanished from the SERPs.

Try the site search (above) or a search on Google with 'site:webmasterworld.com' in the search terms. There are many threads around here that deal with pieces of this topic.


10+ Year Member

Msg#: 2037 posted 3:35 pm on Jul 2, 2004 (gmt 0)

Thank you very much, tedster, for your reply!

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