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What is the highest price ever paid for a domain name?
Domain Name Pricing

 2:57 pm on Jan 8, 2004 (gmt 0)

Does anyone know what the highest price ever paid for a domain name is? This can include companies that have been purchased for their domain name as well.



 3:24 pm on Jan 8, 2004 (gmt 0)

Business.com $7.5 million
AsSeenOnTv.com $5.1 million
Altavista.com $3.3 million
Wine.com $2.9 million
Autos.com $2.2 million
Express.com $1.8 million
Wallstreet.com $1m
Rock.com $1m
Websites.com $970,000
Drugs.com $830,000

There are few others too, but I can get info on these only.

too much information

 3:25 pm on Jan 8, 2004 (gmt 0)

I tried to buy an unused, parked domain a few years ago and was quoted $30k. As far as I know, the domain never sold, but I could be wrong.


 4:07 pm on Jan 8, 2004 (gmt 0)

recently men.com for $1.3million


 8:00 pm on Jan 8, 2004 (gmt 0)

I believe The BBC paid a lot of money for bbc.com a few years ago as well. For ages, they used beeb.com.


 1:35 am on Jan 9, 2004 (gmt 0)

With domain prices you need to have access to the fine print to know what was actually paid versus what was the "sale price" - which can have lots and lots of contingencies that have to be met before "the price" is paid.

A reliable source indicated that the amount of cash that changed hands "on the sale" of business.com was $400,000.

Domain sellers and buyers recognize the value of media buzz on a sale so a credible big sales price can generate millions of dollars of free advertising for the future site.

I suspect the media is getting savvy - asking "how much was actually paid to date"?


 12:10 pm on Jan 9, 2004 (gmt 0)

...and Google.com would probably be a billion. Same goes for www.microsoftsucks.com ;)



 2:45 pm on Jan 9, 2004 (gmt 0)

bbc.com is the British Broadcasting Corporation
beeb.com is BBC Worldwide which is a company operated under licence by the BBC as a commercial arm. The BBC never used beeb.com exactly.

This basically meant that it was the UK Taxpayer through the TV licencing scheme that paid for bbc.com - arg!


 2:23 am on Jan 10, 2004 (gmt 0)

DealTime bought Shopping.com from AltaVista for $500,000


 3:17 pm on Jan 11, 2004 (gmt 0)

casino.com was recently sold for $5.5 million


 10:23 am on Jan 12, 2004 (gmt 0)

Business.com is the highest to date.


 1:16 pm on Jan 12, 2004 (gmt 0)

Domain names change hands for hundreds of thousands of dollars all the time but on most occassions you do not hear about the transaction in the media or on forums such as here.

I know of one .co.uk domain that recently sold for the equivalent of over $500,000.

Many sellers/purchasers demand strict confidentiality clauses in domain name sale contracts.


 9:03 am on Jan 19, 2004 (gmt 0)

Business.com may be the largest public sale, but maybe not the largest ever...


 9:20 am on Jan 19, 2004 (gmt 0)

I wonder how much Internet.com is worth....



 12:02 pm on Jan 19, 2004 (gmt 0)

Internet.com probably isn't worth as much as you might think as the name doesn't lend itself instantly to a particular use. Also this name wouldn't get an awful lot of type-in traffic.

Names such as shopping.com, books.com, casino.com etc. would get much more type-in traffic and would be worth more money in my opinion.


 6:30 pm on Jan 19, 2004 (gmt 0)

There is a huge diffrence between the casino.com deal, which was a real portal with traffic, and men.com.

When is a company purchased for their domain and when is the company purchased for it's business/users/traffic?

Should all the major portal deals be included to the list of domain name prices?

I would compare the casino.com deal to other major portal deals. Yahoo purchasing broadcast.com, egroups, Geocities.com and Terra purchasing lycos.com.


 6:43 pm on Jan 19, 2004 (gmt 0)

I bought a domain for $10,000. I had a guy try to sell one to me for $10,000 and I would never pay more than $5000 for it. I got one for $3000 that I could resale for $100,000. The guy had no idea the real value of it.


 1:02 am on Feb 25, 2004 (gmt 0)

Internet.com was bought for $100,000 pre-2000.

Here are all the domain names sold for over $1 million that I can find.
Note the list is three times as long if you include all above $100,000

business.com - $7.5 million (1999)
casino.com - $5.5 million (Oct 2003)
Korea.com - $5 million
asseenontv.com - $5 million
altavista.com - $3.25 million
Loans.com - $3 million
Wine.com - $3 million
Wines.com - $2.9 million
Tom.com - $2.5 million
Autos.com - $2.2 million
coupons.com - $2.2 million (needs verification)
Express.com - $2 million
Mortgage.com - $1.8 million
fly.com - $1.5 million (needs verification)
marketingtoday.com - $1.5 million (needs verification)
men.com - $1.32 million (Dec 2003, not completed until May 2004)
Feedback.com - $1.23 million
Phone.com - $1.2 million
Find.com - $1.2 million
Bingo.com - $1.1 million
SurfWorld.com - $1 million
wallstreet.com - $1.03 million
If.com - $1 million
Rock.com - $1 million
Sky.com - $1 million
Beauty.cc - $1 million
eflowers.com - $1 million (needs verification)
whitehousecrisis.com - $1 million (needs verification)
newzealand.com - $1 million
Cyberworks.com & .net - $1 million


 1:31 am on Feb 25, 2004 (gmt 0)

There's a weekly update of the top domain sales here [dnjournal.com...]


 12:54 am on Feb 28, 2004 (gmt 0)

The beauty.cc sale was most assuredly a fake. Most domain news sites have more than enough information on just how bogus that one was. A couple of others on that list sound pretty bogus too.


 9:23 am on Feb 29, 2004 (gmt 0)

It also depends on the value of the industry :)

Sex.com > Free.com


 9:30 am on Feb 29, 2004 (gmt 0)

Beauty.cc was not a "fake" sale,it was just not pure cash.

Most domain sales in the six or seven digit range are never pure cash, they often include stocks and such,
"valued at" a certain price, often inflated for advertising purposes.

Beauty.cc was $200k in cash + stocks [laweekly.com]

Remember when you are looking at sales this high, this is the lottery of prices.
99% of sales are nowhere near that high. Ebay has 3000 domains listed every two weeks,
only about 20-30 of them sell, and then for $200 to $5000 tops. (I track this information, stickymail me for lists)

I believe the highest public pure cash sale was for NewZealand.com for half a million US dollars to the NZ government, which really upset the tax payers. (my listing of Newzealand.com up there was a mistake, thats $1 million in NZ dollars, I can't edit it anymore)


 12:32 pm on Feb 29, 2004 (gmt 0)

Good Domain names are your single best investment, I fill that good .com names are becoming fewer and fewer and I have several that I feel are good to real good though and since they only cost several dollars a year to hold on to. I will!
I have one name maybe I can ask you all what you feel the value would be as I am to cheap to pay for a valuation.


I bought this one a couple of years back and could not believe that it was available. I have had some offers for around $5,000. but I think it is worth more than that. What do you guys think!


 5:27 am on Mar 2, 2004 (gmt 0)

"Beauty.cc was not a "fake" sale,it was just not pure cash."

Sorry, it was incredibly fake. The sale was part of a larger marketing agreement for which both sides received money. The stocks that exchanged hands were worthless, and their only value was in the hope that they could be pumped up, which was the reason for the huge press release.

The article you linked to got most of the way there, but didn't explore the depths of just how rotten the deal was.

Other sales in which stock changes hands have been much better about having a more realistic valuation (though, sure, many of them pump it up some) and did not include restrictive marketing agreements requiring certain purchases to guarantee the deal.

In a very real sense, it'd be like the two major stockholders of a corner grocery store agreeing to sell one share of stock for $1 million and hand over half a million new stocks for free in the hopes that someone out there was stupid enough to believe that the $2 stocks were worth a million each.

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