Does anyone else remember the furor and outrage when P&G registered 100's of generic domain names? Back in the pre-commercial days of 1995 when domains were free for the asking, cybersquatting was years away, and nothing but netiquette dictated that you didn't try to corner the market? It was one of the first clashes between the old internet based on community/cooperation and the new internet based on commerce/competition.
Well, they've finally decided to sell off those names for a handsome profit. The final chapter in this book is finished.