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Presenting different content for different countries
Don't know which version present to the SE's
fourchette




msg:676694
 11:53 am on Mar 23, 2006 (gmt 0)

Hi there,

I have a site in french that is gaining good traffic since it's lauch, and we just signed on a good advertising deal with one major french widget supplier.

The thing is the advertiser wants his ads to show only to french traffic, he foes not want belgium, swiss and especially not canadian traffic because he cannot take orders from outside europe...

So I told him that there is no problem I can detect where the user comes from and them show the french users only the pages with these ads from this company...

Ok, by reading here and there about it this is what I know...

1) Got to buy a IP database to locate the country of origin...

hummm that's basically all I know about that right now! lol...

So my questions are:

1)Do we have to build separarate versions of the site that we can store in separate folders on our server? ex. traffic from france gets folder 1, traffic from canada gets folder 2, etc...That would mean having like 5 different versions of our site right?

2) Where is it possible to find a script that could do that kind of routing for us? Take the IP adress and the present the good content version ( isin't it some simple if program with php?)

3) Should we have like a neutral version with no ads on it to present specifically to SE'S? or should we define a default version that SE'S would be presented? Or should we ust let it with the country IP's and if for example google.fr comes to the site, then it will crawl the "'french" version, compared to google.ca for example? I don't even know if the have different crawlers for different countries?

What version of the site would you present to G and others?

Is there any potentiel dangers of doing this that I should be aware of?

Thanks a lot,

fourchette

 

volatilegx




msg:676695
 2:15 am on Mar 27, 2006 (gmt 0)

1)Do we have to build separarate versions of the site that we can store in separate folders on our server? ex. traffic from france gets folder 1, traffic from canada gets folder 2, etc...That would mean having like 5 different versions of our site right?

Instead of having a bunch of different versions of the site, it would be easier to write a PHP include that would look up the IP address of the visitor in a database and display the advert if the visitor is in France.

2) Where is it possible to find a script that could do that kind of routing for us? Take the IP adress and the present the good content version ( isin't it some simple if program with php?)

There are several commercially available scripts that do this, I believe. Try searching for "IP geolocation"

3) Should we have like a neutral version with no ads on it to present specifically to SE'S? or should we define a default version that SE'S would be presented? Or should we ust let it with the country IP's and if for example google.fr comes to the site, then it will crawl the "'french" version, compared to google.ca for example? I don't even know if the have different crawlers for different countries?

I wouldn't bother with that. Straight geolocation should be fine.

What version of the site would you present to G and others?

Well, I'm known as a blackhat cloaker, so I'd personally serve optimized stuff to search engines. BUT, you sound like a whitehat guy, so I think you should stick with straight geolocation.

Is there any potentiel dangers of doing this that I should be aware of?

I don't think so. A great many sites use IP geolocation.

virtuPIC




msg:676696
 8:51 pm on Mar 31, 2006 (gmt 0)

There are several options to combine regarding language settings:

Choose content language according to browser's language setting in the request. Well, at least in PHP you can do that.

Allow users to choose language manually. (Many browsers are not set up properly regarding language choice.) Supply static links for this feature - lile small flags on your pages. Set a cookie and / or URL to store selection.

If URL without language extension is entered show default language. Yes, first find out which language should be default for your site. Are you local / global? Content of special interest? ... So first time visitors and search engines will get default language first and with simplest URLs but can switch to their personal preferences.

virtuPIC

[edited by: volatilegx at 8:58 pm (utc) on Mar. 31, 2006]
[edit reason] no URLs in sigs, please [/edit]

fourchette




msg:676697
 5:39 am on Apr 18, 2006 (gmt 0)

Thanks for the answers, the geo-targetted ad system is soing pretty good!

Now:

We would like to offer different content to each country, not only different ads, but different content (slightly different articles versions) depending on the country of visit.

A number of questions arises to my partner and I.

If i show version A to canada et version B to france... which version will google index? Will the engines be confused about what is the real version of the page?

Would googlebot from canada index the canadian version and the french googlebot index the french version?

How can the se deal with different content on the same URL?

Thanks

volatilegx




msg:676698
 5:26 pm on Apr 18, 2006 (gmt 0)

Googlebot IPs are California-based, so if you are using IP-geolocation, they will be served the American version, and therefore the American version will be indexed.

However, maybe you could use mod_rewrite to come up with alternate URLs for your other-language-versions of the pages in order to get them indexed as well.

steveconnerie




msg:676699
 8:12 pm on May 3, 2006 (gmt 0)

Well, I'm known as a blackhat cloaker

Well, I'm known to cheat a little but now I feel positively dirty to even participate in your forum! (Just kidding, it's like having mafia connections or something)

Come on, VolatileGX, give us the truth ... are you really and truly evil or do you simply optimise to SE's without lying about the content?

volatilegx




msg:676700
 1:46 am on May 4, 2006 (gmt 0)

are you really and truly evil or do you simply optimise to SE's without lying about the content?

You're kidding, right? At the last Pubcon I wore a shirt that said "Cloaking Cowboy" on the back. I am truly evil. Muhahaha!

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