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Method of cloaking, anyone using this?

 9:08 pm on Jul 7, 2004 (gmt 0)

For a while now I have been considering serving up different ads based on user's search criteria. Since my site is visited by a 4-5 groups of people w/ completely different interests due to its theme, I thought it would be wise to cater to each visitor.

My question is, would I get nuked by the big G for this. I feel like it is very risky. Anyone else try this before?



 9:12 pm on Jul 7, 2004 (gmt 0)

sounds sensible....although there are lines that should not be crossed ;-)


 9:22 pm on Jul 7, 2004 (gmt 0)

Care to elaborate? Also, would this be as simple as just working on the code to display the different ads or are there hidden secrets I need to look out for, specific IP's, etc., etc...


 2:32 pm on Jul 8, 2004 (gmt 0)

I don't think you need to bother with IP addresses in your case since you aren't selectively serving content based on the identity of the visitor, but rather based on the HTTP_REFERER header.

None of the major search engine spiders use the HTTP_REFERER header when making requests for pages, so they will see the same content every time.

I think the "line" TomJ was talking about is that you should keep the changes to a minimum. Only swap out the ads based on the HTTP_REFERER header, and don't swap out lots of content.


 4:01 pm on Jul 8, 2004 (gmt 0)

Great, makes sense. Thanks for the reply.

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