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typo cloaking
cloaking keyword misspellings

 12:19 am on Nov 20, 2003 (gmt 0)

Hi all,
I've been lurking around WW for awhile, finally got around to posting.

Anyway...onto my topic.

My company sells blue widgets. While I was whipping up some content today, I accidentally typed "blue wdigets". I hopped over to overture to check out the search count for "blue wdigets" and found that there were a respectable amount of searches, enough to merit targeting the term.

If I were to cloak the "blue wdigets" term within my content when the spiders come crawling, is there is a high likelihood of being penalized?



 3:46 pm on Nov 20, 2003 (gmt 0)

It sounds as if you're planning to use hidden links, not cloaking [webmasterworld.com]. Google frowns [google.com] on either technique, as do most leading SEs.

If you're in a highly competitive market, it's quite likely a competitor will report you and you will enjoy a penalty.

Most major SEs now suggest spelling corrections as part of their algo so the volume of "misspelling traffic" has declined substantially. For me, the risk just doesn't justify the reward.


 8:52 pm on Nov 20, 2003 (gmt 0)

Actually, I was planning on using IP/User Agent vars with a little PHP to feed it to the spiders, inline with the rest of the paragraph ie "My company's blue?php typo_function();? blah blah blah".

I rank well for the proper spelling, but many of my customers aren't, shall I say, the sharpest tools in the shed.

The market doesn't have a large competitive web presence,I'm more worried about a bot sending a different user agent type and seeing the one word discrepancy and issuing a penalty based on that.

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