sounds like spam to me
smells like spam to me
I suppose its fair to say if its 'relevant' cloaking, you are *less* likely to get caught and suffer a penalty or ban, but what they fail to mention is: it is against most search engines TOS, most noteably Google.
Make no mistake, as soon as you cloak, there is risk involved and if you decide to do it, go in with your eyes open. The SEO should really tell you of the risk if they are being upfront.
Oh, and even if it is relevant to the search term, be aware that your competition will squeal on you in a heartbeat regardless.
Thanks - I thought it was me! I've been to loads of search marketing conferences, read loads of posts email etc. I couldn't recall anyone ever saying that this was an ethical means of gaining traffic.
If its not ethical - I'm not going to risk it - especially with the company I work for in a really competitive industry - and competitors would love to knock us off the top slot for the UK's third most searched term (Zeitgeist Sep).
Cheers for the help.
Everyone is cloaking nowadays, it's just not the old IP or user agent delivery - but you won't ever read about who does it or how here...
I remember when Inktomi added a new IP range. This forum was full of people saying their pages had dropped off their index....
'keepin it real, nothing more to say.
"you won't ever read about who does it or how here"
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Being a "senior WW member" does not mean that you know anything more than a "new user".
It only means that you have posted more.
Furthermore there are a number of members that seem to post alot just so they can have the "senior member" status. It's vain and sad, but we often tend to have big ego's.
OK, I'll do it! I'm a Senior Member, and I've been successfully cloaking websites since 1997. I use cloaking as a defensive method to protect my copyrighted HTML source code. Defending a copyright is definitely ethical.
Aha! So, you are the one that keeps beating my position, just couldn't figure out your cloaking style. :D
I cloak too, what I consider VERY ethical... like censoring poison words for adSense where adSense simply makes no sense on it's own. Or reenforcing site themese to google bot, which is obvious to the humen visitor, but beyond the intellect of googlebot.
Keeping it real, benefitng the visitor, completely whitehat, yet still cloaking.
Ethical cloaking is an OxyMoron
what is ethical about deceiving someone?
Welsome to WebmasterWorld Alan, did you read this thread?
I think you might be missing the point in discussion.