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Cloaking
Resisted this topic for so long, but.....
ElTel




msg:676895
 10:09 am on Mar 5, 2002 (gmt 0)

Over the last six months I have read everything out there on submissions, keywords etc. I've taken the best bits and resubmitted (I'm mostly using Wordtracker and Web Position Gold software) but I'm not making great progress with traffic.
I've analysed the competition and scratched my head many times. "How did they get that ranking with such a tackily set up page?" I'm usually asking myself.
Each time I wonder, I have this little bird in my head saying "cloaking" - something I've resisted looking at until recently because it seems like a whole new ball game with words I don't understand and a learning curve that will take me away from my business. Also, it looks like an area where a little knowledge will be a very dangerous thing!
This is where I need your guidance, please.
With a decent software package is it as straightforward as using something like WP Gold or is it an "experts only" area?
What's the most user-friendly package to use for cloaking? If someone handles the set-up, do I just need to generate the html for each spider?
Comments appreciated

 

digitalghost




msg:676896
 10:25 am on Mar 5, 2002 (gmt 0)

Cloaking is not easy, it requires time and study and a familiarity that comes with time spent working with the technology.

It is effective if done properly but still requires constant updates and attention to detail.

Your cloaked page should resemble your HTML page as closely as possible except for design elements like tables and script.

Unless there are specific design concerns that can't be solved with "standard" SEO procedures I don't recommend it.

If you are serious about your site position I don't recommend buying an out of the box solution and installing it. Hire someone that that you KNOW will provide information, technical support and will spend time with you until you are comfortable with it.

It is not a magic bullet and the same level of optimization is required for cloaked pages as for standard pages. A cloaked page that follows all of the other rules the SEs set forth and uses the proper delivery has very little chance of detection.

DG

4eyes




msg:676897
 10:33 am on Mar 5, 2002 (gmt 0)

Welcome to the forum Eltel

I am not a great supporter of cloaking, but have used it in the past.

As a non-expert I can confirm that it is not that difficult with the right cloaking product, providing you are comfortable installing a cgi script.

It is not acceptable for us to post links to software, (it opens the forum up to spammy advertising), however if you chose a package that has some sort of auto-updating for the spider list, it will make your life easier.

Also, if the product has its own on-site forum you can catch a glimpse of any problems and the speed at which the company provides support.

Search on Open Directory for list of software and watch out for over priced packages - many good ones are available for between $50-$200.

Hope this helps.

4eyes




msg:676898
 10:38 am on Mar 5, 2002 (gmt 0)

DG is right about the SEO work being the same (although you may need to do it for more pages).

IMHO a cloaked page done well is not any different from a normal page - it should just avoid all the elements of web design that give problems for spiders and ranking. The advantage is that you can use any techniques that you don't want the competition to know about.

Its a controversial subject though and others more experienced than I will no doubt 'chip in' to the thread shortly.

digitalghost




msg:676899
 10:59 am on Mar 5, 2002 (gmt 0)

Choose a product that uses IP delivery or a combination of IP delivery and UA delivery.

I agree that the installation of the script itself is not a technological hurdle if you get a good script and it is well documented. CHMOD the files and you're done.

You expressed concern with the terminology but I can't gauge your level of expertise to any extent other than what was indicated.

The learning curve doesn't apply to the installation of the script. Matching your human content with the "delivered" content takes some consideration. Simple things like PL times are often overlooked. Doesn't take much to figure out that a page that is graphic and script intensive should take more time to load than a page without all the added fun. Cloaking detection agents know that too.

Attention to detail becomes much more important. Methodology is more important. Other than myriad details involved with getting page matches down, it's pretty straight-forward though. :)

DG

Brett_Tabke




msg:676900
 12:52 pm on Mar 6, 2002 (gmt 0)

I wonder what his Air'ness thinks this days? We've tended to go through oppositie cycles of in favor/out of favor relationships with cloaking. I'm current "in favor" of cloaking Air. hehe

Ya, it takes time an study, but if you are doing a modern dynamic website, some form of cloaking is going to be there anyway - might as well use it effectively.

backus




msg:676901
 12:59 pm on Mar 6, 2002 (gmt 0)

We cloaked only one of our sites, the main one, simply because it is flash. It has worked VERY well, but it worries me that I might eventually get found out, so the sooner we change the website, the better....

Air




msg:676902
 2:26 pm on Mar 6, 2002 (gmt 0)

>It has worked VERY well, but it worries me that I might eventually get found out, so the sooner we change the website, the better.... ...

That about sums up the way I feel about cloaking these days BT, the FUD campaign has made tremendous inroads and scared off many from cloaking. I still think it's a viable and useful technique, you just need to be more careful now to hide it from other webmasters.

My observation and experience is that despite the strong statements, most of the SE's won't take action on a site just because it is cloaking, if you're spamming then that's a different story. This is the way it has always been, and seems to be still.

I would say though, if you are not a confident webmaster (yet), it is probably better to stay away from cloaking (and probably SEO in general).

ElTel




msg:676903
 5:04 pm on Mar 6, 2002 (gmt 0)

Thanks to all for your comments. Air's post "if you are not a confident webmaster (yet), it is probably better to stay away from cloaking (and probably SEO in general)." raised a smile.

Just when I think I'm getting somewhere, I look over my shoulder and there's another busload of learning curve waiting to be dealt with! When I think I'm getting to be a confident webmaster may be too late!

DG was kind enough to look at my site and give me some specific advice by email - this showed just how far away I am with my SEO despite attempting to put into action some of the so-called "guru tips on SEO" over the last few months.

I need some traffic so I must progress. I cannot afford to use a specialist. So, taking on board your comments, I accept that cloaking is probably well above my skill level at the moment. Is there a half way house where experienced folk (on a paid basis) will show the best way with SEO but leave me to do the donkey work? Many thanks

Vishal




msg:676904
 6:37 pm on Mar 6, 2002 (gmt 0)

What's the most user-friendly package to use for cloaking?

There are many out there, also, I can say that I have worked on all(good ones) of them (for one or other reasons - trying to see how the each program works) I would not recommend the use of cloaking, however, if you are looking for a cost effective solution that gets the job done nicely, I would highly recommend Kloakit.

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