Chatting to an SEO recently, I asked what their company charges for cloaking, and was stunned at the price mentioned.
They use commercial IP delivery software, so as far as I know all that's left for them to do is to come up with an SE friendly "alternate" page.
IMO a page that's optimized for say Google will, with minor tweaks, work well with most other SEs, so there can't be that much work involved in this aspect.
The price mentioned was $800-900 for the first two pages, and $600 per page after that.
This is a small pond, and they're big fish, but if this is a reasonable price in the US or UK, I may consider ditching my doubts about cloaking.
Am I missing some important aspect in what's involved, or are these guys making hay?