I'm stumped on how to proceed on a service I'd like to provide to my (print and online) advertisers, and could use some input.
Our site (a large directory) features various shopping categories. I'd like to make it possible for visitors to request information from our advertisers via our site -- and thereby provide our advertisers with qualified, trackable leads. (One of our main competitors does this now, although they're not as local as we are, so the leads aren't fabulous -- if we can deliver leads from our very targeted local audience, we'll have a big edge.)
Initially, I was thinking about just using cloaked email addresses that would allow the visitor to send an email to a specific vendor (or an entire vendor group) with copy to me. This still might be the best quick and dirty way to do this. (I would use something like Brady & Assoc web email cloaker.)
Of course, one downside is that this approach doesn't allow me to influence the info that is sent to my clients. Valuable info could be provided if I were using a form to do this.
Which brings me to my next question. Does anyone know if there's any existing software to create these forms and mail them out to an address or group that I define? Or would I need to put this together myself using some kind of form builder?
Whichever the answer, I'd love any recommendations ... or other thoughts on how best to accomplish this ....