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Doorway Pages vs. Regular Pages
Question on redirecting doorway pages to regular pages.
amythepoet

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3583 posted 1:08 pm on Aug 18, 2004 (gmt 0)

Hi,

I have some old doorway pages and they are not working so well. I would l ike to know if you think it is agood idea to redirect them to a regular page inside of my site which would describe what I want to in a better way.

Thank you

 

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3583 posted 5:24 am on Aug 21, 2004 (gmt 0)

I would like to know if you think it is agood idea to redirect them to a regular page inside of my site which would describe what I want to in a better way.

amy - First, you do not want to be redirecting doorway pages at all. That's long been considered spam by the engines, and it can get you into trouble. It is specifically frowned upon by Google.

Also, it really won't do you any good, since your doorway pages probably aren't working because they don't have any PageRank.

What you really should do is simply optimize the relevant "regular" pages inside of your site and get rid of the doorways... or else, if the doorways are worth reading and well optimized, integrate them into your site. They need to have good internal linking (ie, links to the pages to get PageRank and an anchor text boost. Inbound links to the pages from outside the site will also help.

Read my post in this thread... it covers most of what I'd have to say about the subject.

When is a door not a door?
When it's ajar. But seriously - about doorway pages...
[webmasterworld.com...]

amythepoet

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3583 posted 11:06 am on Aug 21, 2004 (gmt 0)

Oh Ok, I will try and get rid of them. The thing is that a few doorway pages are listed high in google, and people go to those pages, but then they leave those pages, so I am working on getting rid of them.

thanks

geebee2

10+ Year Member



 
Msg#: 3583 posted 12:49 pm on Aug 21, 2004 (gmt 0)

If you have a listed "doorway" page with good PR in google, just put a permanent 301 redirect to the nearest equivalent page on your regular site.

That will transfer any pagerank.

amythepoet

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3583 posted 6:12 pm on Aug 21, 2004 (gmt 0)

One more question, let's say I have a page that is not a doorway page, it's a regular page within my website and the url has changed on that page.

But google has the old url, could I redirect that page to the new url?

Would anything bad happen if I did that?

Thank you

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3583 posted 8:20 pm on Aug 21, 2004 (gmt 0)

But google has the old url, could I redirect that page to the new url?

Would anything bad happen if I did that?

It depends on what kind of redirect you're talking about. My assumption in your first post was that you are thinking about meta refresh or javascript redirects... ie, redirects done by code on the page. These will always lead to problems with the search engines.

The proper way to do the kind of redirects you're asking about above is to do 301 redirects in the server.

If the old url has inbound external links, then it is worth doing a 301. If it doesn't, it may be simpler overall just to wait until Google discovers on its own that the old url no longer exists, and let them drop it and pick up and index the new page.

The thing is that a few doorway pages are listed high in google, and people go to those pages, but then they leave those pages, so I am working on getting rid of them.

The same consideration applies here... If your doorways have external inbound links (ie, links from other domains), then it's worth doing a 301 to transfer PageRank. If not, I'd simply incorporate the optimization that worked into a page that's integrated into your site, and then drop the doorways and let the engines drop them too.

My guess is that your doorways don't have any external inbounds... since if they're not interesting enough to cause visitors to click through to your site, then they're not likely to have attracted inbound links.

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